While the number of apps people are willing and/or able to actively use each the month has held steady, the time they spend engaging on those apps has increased. What apps are capturing consumers attention?
For retailers, e-commerce is only one part of the digital picture. A complete digital strategy includes interaction at every point along the path to purchase. Digital touch points occur both in and out of stores, and consumers are increasingly using technology to simplify and improve the process.
Tax time is no picnic. It's also a time when consumers take stock of their personal finances, begin to plan budgets for the rest of the year, and often look to banking tools for guidance. And today’s digital age puts those tools right in the palm of their hands.
African-Americans have a diverse approach to receiving content and information—they fully engage and connect through various mainstream and niche media outlets and platforms, and they consume more content than other groups on all fronts.
As mobile tech continues to permeate the consumer landscape, car manufacturers are ramping up their efforts to help keep customers plugged in while they’re behind the wheel. So as the trend increases, which features are U.S. consumers looking for, which ones are they already using, and which ones...
In addition to going wearable, tech has gone drivable—and the connected car is rapidly transforming how people take to the roads. In fact, it’s also having an impact on the way they feel and act when they’re behind the wheel.
From videos to banking to online shopping, digital was top of a lot of marketers' and consumers' minds this year. To wrap up 2014, Nielsen looked at some of the top trends in digital including the latest top U.S. smartphone apps and operating systems.
Shoppers have never been more empowered than they are today. They’re connected, aware of where the deals and best products are—and they have more paths to purchase to choose from. As a result, retailers are challenged to stay on top of trends—and understand what they mean for their businesses.
Take out your smartphone—now. Count your apps. How many do you have? How many do you actually use? In an increasingly appified world, that distinction is critical to brand marketers wondering if they should jump into the fray.
Consumers are spending more time on their apps than ever before. Over the past half-decade, the proliferation of mobile devices has transformed us into an app-driven society, presenting marketers with new opportunities to connect with consumers by creating more interesting and sophisticated apps to...