Insights

Savvy In-Store Solutions Drive Digital-Minded Consumers

For retailers, e-commerce is only one part of the digital picture. A complete digital strategy includes interaction at every point along the path to purchase. Digital touch points occur both in and out of stores, and consumers are increasingly using technology to simplify and improve the process.

Staying Connected Behind the Wheel

As mobile tech continues to permeate the consumer landscape, car manufacturers are ramping up their efforts to help keep customers plugged in while they’re behind the wheel. So as the trend increases, which features are U.S. consumers looking for, which ones are they already using, and which ones...

Tops of 2014: Digital

From videos to banking to online shopping, digital was top of a lot of marketers' and consumers' minds this year. To wrap up 2014, Nielsen looked at some of the top trends in digital including the latest top U.S. smartphone apps and operating systems.

Today's Empowered Shoppers and Opportunities to Reach Them

Shoppers have never been more empowered than they are today. They’re connected, aware of where the deals and best products are—and they have more paths to purchase to choose from. As a result, retailers are challenged to stay on top of trends—and understand what they mean for their businesses.

Smartphones: So Many Apps, So Much Time

Consumers are spending more time on their apps than ever before. Over the past half-decade, the proliferation of mobile devices has transformed us into an app-driven society, presenting marketers with new opportunities to connect with consumers by creating more interesting and sophisticated apps to...