Newswire | Consumers and Mobile Apps in the U.S.: All About Android and Apple iOS | Nielsen
Today at the AppNation conference in San Francisco, The Nielsen Company’s Jonathan Carson, CEO, Telecom, unveiled recent research on U.S. consumers who use mobile applications. According to Nielsen’s latest survey of mobile app downloaders, that is, consumers who have downloaded an app in the...
Newswire | U.S. Parents Say Almost A Third of the Apps on Their Phone Were Downloaded by Their Children | Nielsen
Even though mobile phones tend to be thought of as personal, it is not unheard of to have other people download apps onto your phone. In fact, 13 percent of the U.S. app downloaders recently surveyed by The Nielsen Company indicated that their spouse or partner had downloaded apps onto their phone,...
Newswire | Privacy Please! U.S. Smartphone App Users Concerned with Privacy When it Comes to Location | Nielsen
More and more mobile applications allow consumers to share information about where they are by voluntarily “checking in” to a location or by having their GPS-enabled smartphone automatically transmit that information via the app. Some marketers reward consumers for sharing their location with...
Mobile Banking A Growing and Lucrative Market
Deborah Sumner, VP, Financial Services Practice Lead Consumer confidence and comfort levels for mobile transactions are at an all time high. For financial institutions, mobile banking creates efficiencies, cost savings, drives customer loyalty, engages new segments and offers real-time solutions....
Insights on the Emerging Mobile App Economy
Most adults in the U.S. now have cellphones and one in four are using smartphones. With their rich features and capabilities, these devices are driving the mobile app economy. As of June 2010, 59% of smartphone owners and nearly 9% of feature phone owners report having downloaded a mobile app in...
Games Dominate America’s Growing Appetite for Mobile Apps
Americans continue to hunger for mobile phone apps. According to the latest edition of The Nielsen Company’s Apps Playbook, the average number of apps that smartphone app downloaders have on their phones is now 27, up from 22 in December 2009. Broken down by the three major operating systems...
The State of Mobile Apps
“There’s an app for that” is Apple’s catch phrase to promote the literally thousands of applications that can be downloaded to an iPhone. Whether you want to check the weather or traffic, bide time playing a game, or study a new language, there is likely a free or paid application that you...