Insights

Games Dominate America’s Growing Appetite for Mobile Apps

Americans continue to hunger for mobile phone apps. According to the latest edition of The Nielsen Company’s Apps Playbook, the average number of apps that smartphone app downloaders have on their phones is now 27, up from 22 in December 2009. Broken down by the three major operating systems...

The State of Mobile Apps

“There’s an app for that” is Apple’s catch phrase to promote the literally thousands of applications that can be downloaded to an iPhone. Whether you want to check the weather or traffic, bide time playing a game, or study a new language, there is likely a free or paid application that you...