Insights

Esports Playbook for Brands

Esports fans around the world include some of the hardest to reach consumers for brands because of their cord-cutting and ad-blocking tendencies. While esports unites them as a fan base, their digital-first mindset is pervasive in their approach to broader entertainment consumption.

How Podcast Advertising Measures Up

For podcasters looking to attract advertisers, demonstrating proof of performance isn’t just a nice-to-have—it’s quickly becoming a need-to-have. And while download metrics can help advertisers understand which podcasts are popular, they don’t tell brand managers anything about the impact...

The Nielsen Total Audience Report: Q3 2018

In this edition of the Nielsen Total Audience Report, we are happy to share year-over-year comparisons of media use to show how consumer behaviors have shifted across comparable measurement intervals.

The Nielsen Total Audience Report: Q2 2018

Access and convenience are two key factors that determine how people consume media at different times. So, is prime time still relevant in this era of device fragmentation? The answer is a resounding “Yes.”

Webinar: Quantifying the Value of Snap Advertising

With a large and engaged user base, Snap is an attractive platform for advertisers to connect with their customers. Marketers managing multi-channel campaigns need guidance to measure the impact of these activities accurately.