The Littlest Consumers’ Big Value in the Entertainment Industry
While most kids aren’t big spenders, music, books, home entertainment, and video games geared for today’s youngest consumers generate big sales every year. But kids present opportunities beyond youth-specific entertainment. Children can become a strong secondary audience for adult entertainment...
#twothumbsup: Moviegoing at a Theater Near You
In the Siskel and Ebert era, two thumbs up didn’t just mean that a movie was good. It also meant the movie was worth seeing. Times have changed, and today, movie critics—professional and self-proclaimed—are using their thumbs in other ways to influence moviegoing decisions. Through tweets,...
Expect a Seismic Shift in Video Consumption
By Mitch Barns, CEO, Nielsen When asked about the future recently, Comcast CEO Brian Roberts said, “Television will change more in the next five years than in the last 50.” We agree. Based on 70 years of watching what consumers experience, and how they buy, how they act and what they do based...
Lights, Camera, Action! State of the LGBT Moviegoer
From must-see movies to purchasing popcorn, people’s preferences at the theater differ depending on who you talk to—and that includes those who identify as part of the lesbian, gay, bisexual and transgender (LGBT) community. According to Nielsen’s State of the LGBT Moviegoer report, this...
Motion Picture Preferences: LGBT Moviegoers Favor Niche Genres and Buying Tickets Online
“Want to see a movie?” This seemingly simple question opens the flood gates to a whole host of questions for moviegoers today: What genre should they see? Do they see a film a second time? Do they buy tickets online ahead of time? The answers to such questions differ based on personal...
Parental Guidance Suggested: Movie Time is Family Fun
As kids across the country are closing the book on the winter school semester, parents have a few weeks to make the most of family time without having to worry about things like homework, strict bedtimes and early mornings. There’s only so much ice skating, tree trimming and fun in the snow to be...