Insights

The Littlest Consumers’ Big Value in the Entertainment Industry

While most kids aren’t big spenders, music, books, home entertainment, and video games geared for today’s youngest consumers generate big sales every year. But kids present opportunities beyond youth-specific entertainment. Children can become a strong secondary audience for adult entertainment...

#twothumbsup: Moviegoing at a Theater Near You

In the Siskel and Ebert era, two thumbs up didn’t just mean that a movie was good. It also meant the movie was worth seeing. Times have changed, and today, movie critics—professional and self-proclaimed—are using their thumbs in other ways to influence moviegoing decisions. Through tweets,...

Expect a Seismic Shift in Video Consumption

By Mitch Barns, CEO, Nielsen When asked about the future recently, Comcast CEO Brian Roberts said, “Television will change more in the next five years than in the last 50.” We agree. Based on 70 years of watching what consumers experience, and how they buy, how they act and what they do based...

Lights, Camera, Action! State of the LGBT Moviegoer

From must-see movies to purchasing popcorn, people’s preferences at the theater differ depending on who you talk to—and that includes those who identify as part of the lesbian, gay, bisexual and transgender (LGBT) community. According to Nielsen’s State of the LGBT Moviegoer report, this...

Parental Guidance Suggested: Movie Time is Family Fun

As kids across the country are closing the book on the winter school semester, parents have a few weeks to make the most of family time without having to worry about things like homework, strict bedtimes and early mornings. There’s only so much ice skating, tree trimming and fun in the snow to be...