Insights

Hispanic Homes in U.S. Show Largest Growth for 2009-2010 TV Season

Nielsen estimates a continued increase of Hispanic TV homes (2.3%) in comparison to total U.S. TV homes (0.3%) for the 2009-2010 TV season. Similar to Total TV homes, modest growth is estimated among African American and Asian homes as both will increase by less than 1% over last year. The number...

Reaching The Hispanic Moviegoer

In the early days of the Silver Screen, immigrant characters were not necessarily embraced.  Indeed, it wasn’t until Margarita Cansino changed her name to Rita Hayworth did she hit the big time.  Today, such a move would not be necessary, as attracting Hispanics is one path for a movie to...

Hispanic Advertising Hits The Target

While national TV advertising as a whole grew at a slower rate last year than in the past, Spanish-language TV advertising posted a 3 percent gain in 2008, with growth in every major product category other than those related to the automotive sector. Satellite communication services showed the most...

Now You’re Speaking My Language

David Kaplan, SVP Research and Product Development, Nielsen IAG The Spanish-language sector increased by 3%, posting gains across every major product category… Even as the U.S. gears up for a formal census expected to validate the size and scope of its Hispanic population, advertisers are way...

Hispanics More Likley To Download Music And Digital Content

Hispanic Internet users are avid downloaders of digital content, according to consumer and media research firm Scarborough Research, a joint partnership between Arbitron and The Nielsen Company. The study found that Hispanic Internet users are 21% more likely to download digital content than the...

Below The Topline Americans Favor Diversity

SUMMARY: A new Pew Research Center survey suggests that most Americans value diversity and favor living in communities with a variety of income levels, political views and ethnic groups. Data from the U.S. Census Bureau and The Nielsen Company, however, paints a somewhat different picture, which...

As Hispanics’ Online Use Surges, Telemundo Responds

According to Nielsen Online, 9.8% of active U.S. Internet users are Hispanic, The Miami Herald reported Monday.  In total, 16.9 million Hispanics were part of the active U.S. online population in July — up from 14.9 million users in July 2007 and 13.7 million users in July 2006.   To take...

Nestle Pure Life Targets Hispanic Consumers

To promote its Pure Life bottled water, Nestle is launching its first Hispanic-targeted marketing campaign, Adweek reported Wednesday. Nestle’s campaign will feature Univision talk show host Cristina Saralegui as the spokeswoman for the brand. Adweek noted that Nestle spent $30 million on...