Discover why including Spanish-language advertising is critical in today’s go-to-market strategies to reach and engage a considerable portion of the U.S. Hispanic population and secrets for achieving higher ROIs.
With a rising multicultural population, African-American, Asian-American and Hispanic consumers are influencing a variety of product categories and industries, including fresh foods.
Black Americans have long played an important role in shaping pop culture in the U.S., and that influence is clearly evident in this year's TV season. Several programs with a predominantly black cast or a main storyline focusing on a black character are drawing substantial non-black viewership.
As the influence of multicultural consumers grows, brands and retailers can’t ignore their unique tastes, preferences and traditions during the holidays as well as year round.
The last year has been punctuated by disruption - whether it was newcomers to the retail and manufacturing market, new consumer segments or the continued digital revolution. In 2017, historical sources of growth will shift, and companies will need to rethink their definitions and strategies to meet...
In the second of this two part video series, Nielsen's Drew McCaskill, SVP, Global Communications and Multicultural Marketing, delves into how companies have won with young African-Americans by creating culturally authentic products and advertisements.
In the first of this two part video series, Nielsen’s Drew McCaskill, SVP, Global Communications and Multicultural Marketing, discusses the size and scope of Black Millennials and breaks down some of the myths surrounding this segment.
America’s multicultural landscape is growing, and flavors associated with diverse segments are driving innovation that is not only crossing over to mainstream products in stores, but also across restaurant tables and into alcoholic beverages.
Food is one of the most important cultural connectors for African-American shoppers of all ages. And with the holidays approaching, it’s the most wonderful time of the year, especially for grocers and retailers looking to appeal to these savvy shoppers.
This year’s presidential election will likely be remembered as one of the most-talked about votes for years to come. And it follows another historic election where African-American voters flexed their political power in record numbers.