Insights

Webinar: Secrets to Spanish-Language TV ROI

Discover why including Spanish-language advertising is critical in today’s go-to-market strategies to reach and engage a considerable portion of the U.S. Hispanic population and secrets for achieving higher ROIs.

For Us By Us? The Mainstream Appeal of Black Content

Black Americans have long played an important role in shaping pop culture in the U.S., and that influence is clearly evident in this year's TV season. Several programs with a predominantly black cast or a main storyline focusing on a black character are drawing substantial non-black viewership.

Multicultural Influences on Holidays

As the influence of multicultural consumers grows, brands and retailers can’t ignore their unique tastes, preferences and traditions during the holidays as well as year round.

Webinar: What's in Store - Top 5 Trends for 2017

The last year has been punctuated by disruption - whether it was newcomers to the retail and manufacturing market, new consumer segments or the continued digital revolution. In 2017, historical sources of growth will shift, and companies will need to rethink their definitions and strategies to meet...

Breaking Myths Around Black Millennials: Part 2

In the second of this two part video series, Nielsen's Drew McCaskill, SVP, Global Communications and Multicultural Marketing, delves into how companies have won with young African-Americans by creating culturally authentic products and advertisements.

Breaking Myths Around Black Millennials: Part 1

In the first of this two part video series, Nielsen’s Drew McCaskill, SVP, Global Communications and Multicultural Marketing, discusses the size and scope of Black Millennials and breaks down some of the myths surrounding this segment.

African-Americans Exercise Their Power at the Polls

This year’s presidential election will likely be remembered as one of the most-talked about votes for years to come. And it follows another historic election where African-American voters flexed their political power in record numbers.