U.S. audiences have never had as many options to access content as they do these days. In short, consumers in the U.S. seem like they can’t get enough of content and the possibilities for marketers to reach them, while fragmented, is an opportunity that is just too good to pass on.
The medium of podcasting continues to evolve as it engages and entertains growing audiences. Nielsen’s Fanlinks Survey asks households to rate their interest in overall podcasting as well as various genres of podcasts.
On-demand song streaming activity is reaching new milestones, with volume surpassing 400 billion, which is offsetting declines in album and track sales. On-demand audio streaming volume is up 45%, having already exceeded 268 billion so far in 2018, and on-demand video streaming volume is up 35%...
Given the ebbs and flows of music trends, Pop Contemporary Hit Radio (CHR), Country, Classic Hits and Classic Rock have all vied for ‘format of the summer’ in recent years and are likely to do so again this summer.
Record Store Day marked its 11th year on Saturday, April 21, and retailers sold 733,000 LPs during the week (April 20-26), an all-time high for Record Store Day week, according to Nielsen Music sales data. Music fans bought 580,000 vinyl LPs.
Radio reaches nearly everyone in America, and the results of Nielsen's March portable people meter (PPM) ratings show several formats that have mass appeal saw rises in listener share during the first quarter of the year.
AM/FM radio is the blue blazer of the media universe. Who would have believed 100 years after its debut AM/FM radio would continue to top the charts as the medium that reaches more consumers each week than any other.
While music formats and tastes have changed over time, one thing remains constant—the powerful voice of women in popular music.
The 2018 GRAMMY Awards on Jan. 28, 2018, helped spur sales and on-demand streaming gains for the artists and songs performed during the annual awards show.
Justin Timberlake is ready to make his third career performance during a Super Bowl halftime show, and he’ll take the stage just two days after the release of his new album Man of the Woods.