Within the U.S., Thanksgiving is a big week for fast-moving consumer goods (FMCG) sales in brick-and-mortar stores. So far, the week of the holiday was the highest grossing week of 2018.
For health and beauty care brands and marketers, connecting with consumers requires understanding trends at a channel and category level.
Despite the annual arrival of common allergens, over-the-counter allergy medications have not experienced a corresponding a lift in sales this season. In fact, sales have declined slightly.
The continued shift toward healthier eating has certainly affected the U.S. sugar and sweetener market. Sales across the sweetener category are down year-over year, particularly for sugar.
Is it too early for pumpkin spice? According to Nielsen’s Friday morning data, sales of American’s favorite fall flavor are already moving off shelves.
With high temperatures, summer is a popular season for sparkling water, and this summer is no exception. Nielsen’s Friday morning data shows that the week ended Aug. 11, 2018, alone generated nearly $49 million in sparkling water sales—a figure that’s up 22% from the same time last year.
Across the U.S., many shoppers are in the midst of the back-to-school season. And Nielsen’s Friday morning data for the week ended Aug. 11, 2018, shows that back to school shopping has been a bit of a mixed bag for categories across FMCG.
For increasingly more Americans, the definition of milk has expanded to include dairy alternatives over the last few years. And sales of alternative milks have seen nearly double digit dollar growth consistently for the last 12 weeks.
According to Nielsen's Friday morning data for the week ending July 21, 2018, we haven’t seen this year’s Prime Day sales blitz negatively affect manufacturer’s total brick-and-mortar sales during the same week.
Throughout the summer, consumers purchase products that they’ll need for the great outdoors. This week, they’re facing prices heating up around the grill while trying to combat a pesky problem with innovative options.