Understanding and connecting with consumers is critical for all brands, but there is no single way to engage and interact with everyone. And when it comes to communicating with Hispanics, authenticity is critical.
This November, Americans will cast their votes for the next president of the U.S. But the road to the White House is long, and political campaigns have myriad ways to engage with the voting public. That’s where media metrics—the same ones that advertisers use—come in.
For advertisers, podcast listeners represent a major opportunity, particularly because of how dedicated podcast fans are to the medium. So what do we know about podcasters, and what’s the key to tapping into this passionate group of extreme audiophiles?
During Nielsen’s recent Audio Client Conference, Jon Miller sat down with Tony Kidd, VP of Programming, Atlanta Radio, Cox Media Group, to learn more about why radio resonates with African-Americans and which genres are driving them to tune in.
How many messages does the average person see in a day? The answer likely varies, but chances are high that we likely see thousands. So how should marketers step up their games to ensure their messages get heard in such a noisy world?
There’s no shortage of chatter in the media realm about the growth of digital, and the myriad conversations span everything from platform usage to consumption trends to advertising. While digital is a fluid and evolving arena, David Poltrack, chief research officer at CBS Corp., has a clear...
In the ad measurement realm, ROI has always been the Holy Grail for marketers. That said, Nielsen’s Randall Beard notes that there’s more to the story than simply understanding if something looks like a good investment.
Reaching the right audience in the digital arena has proven challenging for many marketers. In fact, more than one-third of digital impressions don’t go to the right audience. Nielsen's Randall Beard explains the complexities and how marketers can improve their efforts.
There’s not just one thing that drives good advertising. In a sense, there’s really three things: reach, resonance and reaction. And while it’s critical that advertising reach the right audience, it’s just as important for messages to mean something to the audience when they’re delivered.
More than 40% of U.S. TV homes have at least one SVOD service, clear evidence that consumers are taking advantage of burgeoning diversity of choice they have right at their fingertips. So who is the current SVOD consumer? Peter Katsingris offers some key insights.