In this video, NBC Universal’s Lifestyle Networks’ Dave Kaplan discusses NBCU’s most essential campaign objectives, how he markets Lifestyle Networks to consumers, his thoughts on the state of marketer confidence in measuring ROI of media spend, and the most important measurement capabilities...
In the second of this two part video series, Nielsen's Drew McCaskill, SVP, Global Communications and Multicultural Marketing, delves into how companies have won with young African-Americans by creating culturally authentic products and advertisements.
Growing deductibles and out-of-pocket payments for doctor visits and prescriptions are inspiring consumers to take more control of their health care—especially when it comes to covering expenses. And for some, that means looking beyond their traditional doctor’s offices and hospitals for...
Though some holiday traditions are here to stay, such as standing in line with your turkey and spending Thanksgiving at home with family, many new traditions are being traded out for more modern ones that are primarily being driven by Millennials.
Companies can be quick to embrace the notion of Job Theory without actually changing their processes or behaviors. So how can brands overcome this hurdle? Taddy Hall, principal, The Cambridge Group, offers some key insight.
Retail players have long believed that large-format stores will eventually take over the landscape, but today’s reality disproves the “bigger is always better” myth. Although large stores still account for 51% of global sales, smaller channels are growing sales up to eight times as fast their...
What causes a consumer to pull a product into their lives? Simply put, we bring a product into our lives because it meets a need or desire. That’s the crux of Jobs Theory: doing a job that needs to be done.
Telemundo has found great success in developing programming that is authentic, representative of its audience and available for multi-platform consumption.
As consumer spending increased by the trillions over the next years because of increased access to cashless technologies, payments will evolve from linear transactions to opportunities for engagement.
As consumers seek healthier options and continue to enjoy their treats when they’re looking for an indulgence, how do candy manufacturers make sure their offerings remain at the forefront of consumers’ purchase considerations?