Nielsen TV: Evaluating Today’s Media Channels

In this video, NBC Universal’s Lifestyle Networks’ Dave Kaplan discusses NBCU’s most essential campaign objectives, how he markets Lifestyle Networks to consumers, his thoughts on the state of marketer confidence in measuring ROI of media spend, and the most important measurement capabilities...

Breaking Myths Around Black Millennials: Part 2

In the second of this two part video series, Nielsen's Drew McCaskill, SVP, Global Communications and Multicultural Marketing, delves into how companies have won with young African-Americans by creating culturally authentic products and advertisements.

Nielsen TV: The Confectionery Consideration

As consumers seek healthier options and continue to enjoy their treats when they’re looking for an indulgence, how do candy manufacturers make sure their offerings remain at the forefront of consumers’ purchase considerations?