Insights

Nielsen TV The Impact of Technology on Financial Services

When it comes to consumers’ everyday lives, technology is becoming ever-more important. In many ways, however, financial services providers and traditional banks have been slow to adopt and innovate. Not only has this left them a little behind the eight ball, but it’s opened the doors of...

Nielsen TV: Creating the Right Pricing Strategy

It’s no secret that pricing is a key consideration for any product—both for marketers and consumers. In fact, a 1 percent increase in pricing power outstrips what you can do through other methods, like reducing costs or increased efficiencies. So when it comes time for brands and companies to...

Nielsen TV: On the Hunt for Super Consumers

Not all consumers are created equal. In fact, some can be so meaningful from a sales and growth perspective that they’ve been upgraded to “super consumer” status by some researchers and industry observers who realize how meaningful this group can be to companies and brands. As the most...