With Fewer Fans at Stadiums, Brands are Shifting Their Sponsorship Strategies to Digital
Digital platforms have become the go-to opportunity for brands as they activate their sports partnerships, with social media becoming a universally necessary activation component.
How Multi-Touch Attribution Helps Brands Master the Multiverse
The aim of the game for 2019 for marketers is to keep moving. To keep pace with consumers, marketers must continually test new marketing channels and tactics to supplement and evolve their acquisition strategies. But they also need to prove the impact of these investments on sales, revenue and...
Our Head of Analytics on the Future of Attribution
While marketing mix modeling can answer key channel allocation questions, this approach only works at an aggregate level. To tactically understand how an individual spot or ad performs, marketers need multi-touch attribution.
Eight Best Practices for Implementing Multi-Touch Attribution
Savvy marketers realize the benefits of omnichannel marketing. They use sophisticated tactics to engage their best customers and prospects wherever they are—online, on their phones, watching video or TV, or out of home.
Meet the Female Esports Fan
Esports fans are often described as simply “male Millennials”—and the description often fits: Globally, men far outnumber women both as esports competitors and fans. That doesn’t mean women aren’t in the game, however. Females are engaging with esports, and at increasing rates.
International Women's Day 2018: Celebrating Women Olympians
At the recently concluded 2018 Winter Olympics, 43% of medals up for grabs were in events open only to women, while men solely competed in 48%. This represented the narrowest gender gap in Olympic history.
Driving Social Change and Awareness Through Para-Sports
In addition to representing their countries and competing for medals, para-sports athletes participating in the Rio 2016 Paralympic Games this month will be challenging stereotypes, increasing inclusion and breaking down social barriers—something these competitors have been doing since the first...
More than Engaging: Quantifying the Effectiveness of Videology's Platform
Spending on video ads has risen by 12% over the past two years. Videology recently worked with Nielsen to quantify for clients how effective software can be in driving results “beyond the click.”
Beijing Olympics Most-Viewed Event in American Television History
The New York Times reports that the Summer Olympics in Beijing was the most-viewed event in American television history, according to data provided by Nielsen Media Research. The Beijing Games surpassed the old record- 209 million viewers of the 1996 Games in Atlanta- on Saturday night. Through...
Beijing Games Most-Watched Olympics Ever
As athletes continued to break world records in the last days of the 2008 Summer Olympics, the Beijing Games’ set a record of its own — as the most-watched Olympics ever. Global television broadcasts during the first ten days of the Games (August 8 – 17) attracted a...