Insights

Let the (Advertising) Games Begin

Advertisers placed 35 minutes of advertisements during the 2008 Beijing Olympics Opening Ceremony, according to advertising data released Monday by Nielsen. For the first time since the Salt Lake City Winter Olympics in 2002, commercial time was down — from 43 minutes and 55 seconds during...

Top U.S. Olympics Websites August 6 – 9, 2008

During the first two days of the 2008 Olympics (August 8-9), NBCOlympics.com was the most visited, Olympics-related U.S. website, Nielsen Online reported Monday. Yahoo’s Olympics site drew slightly larger unique audiences in the two days leading up to the Opening Ceremony in Beijing (August...

Mobile Phone Users Will Get Olympics Fix, On The Go

Nearly 45% of U.S. and 31% of UK mobile video users will join the mobile audience for the 2008 Olympic Games, Nielsen Mobile reported Thursday.  Nielsen’s data shows that U.S. and UK consumers are especially likely to view high-profile, short events, such as Track and Field and...

Olympics Advertising Rates Up 40% In Last Decade

The cost of advertising during the Olympics has increased by 40% in the 10 years since 1996, Nielsen Monitor-Plus reported Thursday.  During the 1996 Atlanta Summer Olympics, the average cost of a 30-second ad was $250,000.  In contrast, advertisers for the 2006 Torino Winter Games paid an...

2004 Athens Olympics Daily Unique Web Audience

Date Athens2004.com (Olympics.com redirects to Athens2004.com) NBCOlympics.com Fri, 8/13/04 196,000* 332,000 Sat, 8/14/04 182,000* 513,000 Sun, 8/15/04 256,000* 537,000 Mon, 8/16/04 219,000* 399,000 Tue, 8/17/04 180,000* 498,000 Wed, 8/18/04 n/a** 613,000 Thu, 8/19/04 185,000* 572,000 Fri, 8/20/04...

2002 Salt Lake City Olympics Daily Unique Web Audience

Date Saltlake2002.com (Olympics.com redirects to Saltlake2002.com) NBCOlympics.com Fri, 2/8/02 143,000 267,000 Sat, 2/9/02 226,000 398,000 Sun, 2/10/02 311,000 241,000 Mon, 2/11/02 167,000 342,000 Tue, 2/12/02 280,000 438,000 Wed, 2/13/02 229,000 376,000 Thu, 2/14/02 173,000 254,000 Fri, 2/15/02...

2004 Athens Olympics U.S. Primetime TV Ratings

NBC’s primetime coverage of the 2004 Athens Summer Olympic Games drew an average audience of 24.6 million viewers over 17 individual telecasts. DATE NETWORK VIEWERS (P2+) Fri, 8/13/2004 NBC 25,384,000 Sat, 8/14/2004 NBC 19,818,000 Sun, 8/15/2004 NBC 25,798,000 Mon, 8/16/2004 NBC 27,109,000...

2000 Sydney Olympics U.S. Primetime TV Ratings

NBC’s primetime coverage of the 2000 Sydney Summer Olympic Games drew an average audience of 21.5 million viewers over 17 individual telecasts. DATE NETWORK VIEWERS (P2+) Fri, 9/15/2000 NBC 27,275,000 Sat, 9/16/2000 NBC 21,019,000 Sun, 9/17/2000 NBC 23,883,000 Mon, 9/18/2000 NBC 21,042,000...

Historical U.S. TV Ratings Olympics Opening Ceremonies

The opening ceremonies for the 1996 Summer Olympics in Atlanta drew the largest U.S. television audience (39.7 million viewers) of any recent Summer Games. In comparison, the broadcast of the most recent Summer Olympics opening ceremonies — Athens, 2004 — drew 25.3 million...

Olympics Web Audience Sees Steady U.S. Growth

The U.S. audiences for three key Olympics related websites, NBColympics.com, Olympic.org, and USolympicteam.com, grew by significant percentages from the 2002 Salt Lake City Winter Games to the 2006 winter Games in Italy, according to Nielsen Online. Olympic.org experienced the largest growth of...