The Nielsen Intelligence team has been following COVID-19 developments since January and identified significant changes in consumer behavior that will impact how consumers are served all over the world.
Brick-and-mortar retail may be readying for a resurgence. And somewhat ironically, a handful of digital brands are leading the charge.
As the novel coronavirus (COVID-19) spreads across the globe, we're monitoring key consumer behavior thresholds to help fast-moving consumer goods (FMCG) brands and retailers understand the status of each market, as well as how to best respond.
Brands and retailers that activate the levers for new online shoppers and category differentiators will win this holiday season.
Although Amazon remains the global leader in CPG e-commerce, its share growth has fallen since 2017. But what does this mean for other online shopping platforms?