Cannes LIONS Live 2021: Ensuring Success in the ROI-Driven World
Lana Busignani, EVP, International Lead, Outcomes, Nielsen, discusses how marketers are adapting to the changing media landscape for Cannes LIONS Live.
Financial Services Marketing: Evolving Customer Relationships
Learn more about how both traditional financial institutions and financial disruptors can win with consumers in this new digital banking age.
Embracing Democratized Identity Systems in a Cookieless World
Taking a democratized approach to identifiers can help marketers build direct relationships with their diverse consumer bases across platforms.
Nielsen Annual Marketing Report: Era of Adaptation
Learn about smart marketing and advertising strategies for brands of all sizes to meet the escalating pressure to drive return on investment.
The Electric Vehicle Revolution Demands Fresh Marketing Strategies
Learn how auto marketers can position themselves to defend and grow their share-of-market during today's era of electric vehicle disruption.
COVID-19 Changed the Advertising Playbook. Now What?
In the wake of COVID-19, marketers are wondering which consumer behaviors will stick and which will revert? Heather Jordan, SVP, Ad Intel, Nielsen, shares three lessons.
Thriving Through Disruption Panel: A New Playbook for CPG & Retail Advertisers
Join CPG and Retail industry experts from Nielsen, Quotient and our guest Forrester Research for a lively and insightful on-demand discussion on how consumer behaviors are shifting and what it takes to build marketing strategies resilient to change.
ROI Elevated
Download this ebook for insights and strategies on how to transition from rudimentary metrics, gut feelings and market perceptions to quantifiable, future-proof marketing results.
Nielsen Annual Auto Marketing Report: Drive Connections with Multicultural Consumers
When it comes to deciding to buy a new vehicle, multicultural consumers follow a unique and distinct path-to-purchase. Understand how these shoppers stand apart when they embark on a journey to purchase a new vehicle to use ad dollars as wisely as possible.
A Pandemic Dilemma: Stop Advertising or Maintain Brand Equity Through a Cause
Consider this: Advertising cuts could mean an extended recovery period for the media market. Brands that go totally dark for the rest of 2020 could be facing revenue declines of up to 11% in 2021.