Learn how auto marketers can position themselves to defend and grow their share-of-market during today's era of electric vehicle disruption.
In the wake of COVID-19, marketers are wondering which consumer behaviors will stick and which will revert? Heather Jordan, SVP, Ad Intel, Nielsen, shares three lessons.
Join CPG and Retail industry experts from Nielsen, Quotient and our guest Forrester Research for a lively and insightful on-demand discussion on how consumer behaviors are shifting and what it takes to build marketing strategies resilient to change.
Download this ebook for insights and strategies on how to transition from rudimentary metrics, gut feelings and market perceptions to quantifiable, future-proof marketing results.
When it comes to deciding to buy a new vehicle, multicultural consumers follow a unique and distinct path-to-purchase. Understand how these shoppers stand apart when they embark on a journey to purchase a new vehicle to use ad dollars as wisely as possible.
Consider this: Advertising cuts could mean an extended recovery period for the media market. Brands that go totally dark for the rest of 2020 could be facing revenue declines of up to 11% in 2021.
See why measuring incremental lift helps you make a direct connection between your advertising efforts and actual sales and prove the value of your marketing.
The aim of the game for 2019 for marketers is to keep moving. To keep pace with consumers, marketers must continually test new marketing channels and tactics to supplement and evolve their acquisition strategies. But they also need to prove the impact of these investments on sales, revenue and...
In this episode, Marissa McArdle, VP, Product Leadership, Nielsen, and Leslie Pitterson, VP, Media Communications, Nielsen Global Media, explore the role that digital plays in today’s ad landscape.
Savvy marketers realize the benefits of omnichannel marketing. They use sophisticated tactics to engage their best customers and prospects wherever they are—online, on their phones, watching video or TV, or out of home.