When it comes to brand building, marketers need to be able to drive engagement, awareness and consideration among people who aren’t already customers.
The supply chain may be slow this holiday season, but marketers can’t afford to be. Here’s how marketers can move quickly to stay top of mind for consumers despite supply and shipping complications.
Today, 15 seconds is most common for TV ads; comparably, ads on the internet can be as short as a single second. For brand advertisers, that means that regardless of platform, every second matters.
Good content is always the foundation of any influencer marketing. These best practices still hold true: Content must be relatable and authentic.
As the media industry plans for a future without third-party cookies, many are quick to jump to the implications for advertisers and their digital marketing efforts to stay connected with consumers. But the implications are just as meaningful for publishers.
Lana Busignani, EVP, International Lead, Outcomes, Nielsen, discusses how marketers are adapting to the changing media landscape for Cannes LIONS Live.
Learn more about how both traditional financial institutions and financial disruptors can win with consumers in this new digital banking age.
Taking a democratized approach to identifiers can help marketers build direct relationships with their diverse consumer bases across platforms.
Learn about smart marketing and advertising strategies for brands of all sizes to meet the escalating pressure to drive return on investment.
Learn how auto marketers can position themselves to defend and grow their share-of-market during today's era of electric vehicle disruption.