Insights

Case Study: More than Just Engaging

Spending on digital video ads is up, but advertisers are still looking to understand if their video advertising efforts are positively affecting brand opinions. Videology worked closely with Nielsen to understand the brand building capabilities of its platform.

Nielsen TV: Ad Delivery in the Golden Age of Video

For video consumers, choice is rampant—in both content and platform. In fact, Tremor Video CEO Bill Day says the current environment has created what he deems the golden age of video. That choice, however, is a challenge for marketers. But it’s one Mr. Day expects will be a short-term one.

Webinar: How to Make the Creative Process More Effective

Are you getting consistent, reliable results from your advertising campaigns? If not, why? Check out our webinar recording to find out. In the webinar, Dan Beltramo introduces the concept and practice of "Advertising Process Control" focusing on how to predict reliable digital advertising campaign...

Nielsen TV: Making Sure Your Ads Resonate

There’s not just one thing that drives good advertising. In a sense, there’s really three things: reach, resonance and reaction. And while it’s critical that advertising reach the right audience, it’s just as important for messages to mean something to the audience when they’re delivered.

Webinar: Delivering Confidence for Digital Buys

You work hard to make your digital ad campaigns a success, but how can you expect success if you don't know how your ad is performing? In today's ever-changing advertising environment, digital measurement is critical to understanding and evaluating just that.