Case Study: Building Brand Lift From the Ground Up
To execute a recent native ad campaign, Pergo teamed up with TripleLift to communicate its brand message by integrating their advertising content within a site’s endemic experience. Together, they turned to Nielsen to further the impact of their efforts against the primary marketing...
Digital Formats Are Among the Most Trusted Advertising Sources Despite Slow Growth
The most credible advertising comes straight from the people we know and trust. And it should come as no surprise that more than eight-in-10 global respondents (83%) say they completely or somewhat trust the recommendations of friends and family.
More than Engaging: Quantifying the Effectiveness of Videology's Platform
Spending on video ads has risen by 12% over the past two years. Videology recently worked with Nielsen to quantify for clients how effective software can be in driving results “beyond the click.”
Case Study: More than Just Engaging
Spending on digital video ads is up, but advertisers are still looking to understand if their video advertising efforts are positively affecting brand opinions. Videology worked closely with Nielsen to understand the brand building capabilities of its platform.
Uncommon Sense: Thinking of Going All-Digital? Answer These 10 Questions First
Digital is gaining momentum, which has many clients asking: Should I move to an all-digital plan? “All digital” is a bold move for any marketer, with multiple factors to consider. But before you take the plunge, answer these 10 key questions.
Reach, Viewability, Brand Lift: Checking the Boxes of Canadian Campaign Effectiveness
Mobile is quickly becoming a strong factor in many ad campaigns, and as digital technology becomes more ubiquitous, it’s critical that marketers know if this medium is helping them connect with on-the-go consumers. So how are they faring in their efforts?
Nielsen TV: Ad Delivery in the Golden Age of Video
For video consumers, choice is rampant—in both content and platform. In fact, Tremor Video CEO Bill Day says the current environment has created what he deems the golden age of video. That choice, however, is a challenge for marketers. But it’s one Mr. Day expects will be a short-term one.
Webinar: How to Make the Creative Process More Effective
Are you getting consistent, reliable results from your advertising campaigns? If not, why? Check out our webinar recording to find out. In the webinar, Dan Beltramo introduces the concept and practice of "Advertising Process Control" focusing on how to predict reliable digital advertising campaign...
Nielsen TV: Making Sure Your Ads Resonate
There’s not just one thing that drives good advertising. In a sense, there’s really three things: reach, resonance and reaction. And while it’s critical that advertising reach the right audience, it’s just as important for messages to mean something to the audience when they’re delivered.
Put 'Em to the Test: How to Save Your Ads and Improve Their Resonance
Creating an ad is a complex process. But continual refinement throughout the life of an ad guarantees it lives up to its greatest potential with the least waste and the highest ROI.