Marketing media planning: 3 pillars of effectiveness

Marketing media planning is an always-on exercise and centers each decision around the people you're trying to reach. With a shift in mindset, marketers can leverage continuous and connected planning to ensure efficient and effective business growth.

The not so hidden problem with big data sets

Big data sets don’t have rich details about actual people—from age, to income, to race and ethnicity—the way you do with a robust panel. These data sets, because they’re created by machine-to-machine transfers, also increase the possibility of waste and fraud.