On this episode, we’re exploring the business of podcasts: Who the players are; how content gets distributed; what the advertising options look like; and how data is growing in importance in podcast ad campaigns.
Live TV continues to be the largest contributor to time spent when it comes to watching TV-originated content. Within the 18-34 demographic, 66% of the time they spend watching content from the four leading broadcast networks occurs through live TV viewing. When consuming content originated from...
In this edition of the Nielsen Total Audience Report, we are happy to share year-over-year comparisons of media use to show how consumer behaviors have shifted across comparable measurement intervals.
While live TV+time-shifted TV accounts for over four hours per day and radio accounts for nearly two hours of daily usage, consumers are shifting the specific media they spend this time with as their options broaden.
From smartphones to tablets to smart TVs, access to this type of content has never been easier. But the luxury of choice also serves as a double-edged sword. With a world of info and entertainment at their fingertips, how do audiences decide what to consume?
The race to master omnichannel retail within the U.S. grocery/consumer packaged goods space is on. With Walmart’s successful push toward online migration, the rapid rise of grocery delivery players like Instacart, complemented by Amazon’s foray into physical stores, the stage has been set for a...
A recent study uncovered the actual lifts that digital platforms give to select genres of programming and found that certain types of shows drive more pronounced lifts beyond the linear airing by way of digital contribution from connected devices, computers and mobile devices.
While the majority of U.S. homes still subscribe to a pay-TV service (cable or satellite), the shift to free broadcast TV suggests that folks are exploring alternatives. And with a myriad of internet options available today, many of them aren’t being mutually exclusive with their viewing options.
Through Total Ad Ratings, which provides independent, de-duplicated audience measurement of cross-platform ad campaigns, Nielsen conducted an analysis into how major global brands are allocating their media investments and reaching consumers.
While online has been growing as a channel in several developed markets in recent years, it’s broadening in scope, and is fast becoming a popular shopping destination for consumers around the world, particularly those looking to purchase premium products, as these platforms are able to attract...