Insights

Bienvenido, Español Adding Spanish To Company Websites

By 2020, one in five U.S. residents will be Hispanic or Latino.  But despite the growing number of American homes with Spanish speakers, most U.S. companies’ customer service and marketing websites remain English-only, Pete Blackshaw, Nielsen Online Executive Vice President, notes in his...

Top U.S. Online Search Providers August 2008

Google (60% search share) and Yahoo! (18.1% search share) were the number one- and number two-ranked online search providers in the U.S. for August, according to Nielsen Online. AT&T Worldnet Search (+203.8%) and Comcast Search (+30.9%) showed the largest year-over-year growth for the time...

Some Growth, Despite Overall Ad Decline In Q1-Q2 2008

Advertising spending for the first half of 2008 declined by 1.4% compared to the same period last year, Nielsen Monitor-Plus reported Thursday. Despite a continued softening of the economy, several media showed healthy growth in advertising for the first half.  Advertising on...

Google Chrome Launch Triggers Online Traffic, Buzz Spikes

More than 1.9 million unique visitors in the U.S. visited the “Thank You” page associated with Google Chrome, Google’s new Web browser, following its launch during the first week of September, Nielsen Online reported Wednesday. Seventy-three percent of Chrome’s visitors were men, with...

The Second Opinion How the Web Drives Healthcare Decisions

Melissa Davies The Pew Internet & American Life Project today released the results of its latest survey into how and when Americans use the Internet to gather health information. In The Social Life of Health Information, Pew reports that Americans are turning to an increasingly broader array of...

Top U.S. Newspaper Sites See More Visits, Shorter Stays

Top U.S. newspaper websites saw more visits in July 2008 versus July 2007, but visitors spent less time on many of the sites, Editor & Publisher reported this week. Nineteen of the top 30 newspaper websites recorded double-digit, year-over-year percentage increases in unique traffic in July,...

Top Web Brands Among U.S. Internet Users July 2008

Google and Yahoo! were again the number one- and number two-ranked Web brands in July, according to Nielsen Online. Rank Brand Unique Audience 1 Google 123,161,000 2 Yahoo! 116,178,000 3 MSN/Windows Live 99,512,000 4 Microsoft 92,318,000 5 AOL Media Network 91,776,000 6 YouTube 74,809,000 7 Fox...

Nielsen and Adweek Produce 2008 Buzz Awards

Nielsen Online is partnering with Adweek Media (a unit of The Nielsen Company) to produce this year’s Buzz Awards.  The competition celebrates innovative advertising and marketing efforts, with prizes awarded across seventeen categories, ranging from viral marketing, radio and print, to...

Traffic to U.S. Newspaper Websites Up in Q2 2008

U.S. newspaper websites attracted more visitors in 2008, CNNMoney.com reported Tuesday. During the second quarter of this year, newspaper sites saw a 12% increase in unique visitors, compared with the same time period a year ago, according to data compiled by Nielsen Online for the Newspaper...