Specialty pet product manufacturers can give retailers the confidence they need to increase distribution levels and swap out competing products by using data to show their product performance and velocity in their category.
In addition to keeping us informed, the news media can often inspire quick, sometimes targeted, behavior shifts, especially in times of crisis. But in today’s prolonged timeline of crisis, there are other factors driving consumer behavior transformation.
In the final session of our “Remotely Interesting” at-home learning series, we reveal how Nielsen machine learning and analytics is identifying critical insights around pricing and promotions that will help you.
Take a self-evaluation journey to discover how agile your organization is and what improvements are needed for a competitive edge and increased brand awareness.
CPG brands and manufacturers struggle with internal silos that hold back innovation and revenue growth. Learn how the right syndicated data, and planning tools can help unify teams.
CPG Brands: Our worksheet can help you and your team assess your current strategies, and identify areas for improvement and action. Download your copy today.
Discover the importance of using retail data to develop growth strategies and maintain successful category leadership in this infographic for CPG manufacturers.
Download our article for CPG manufacturers and to learn how to optimize assortment, trade promotions while establishing market opportunity to increase revenue.
Many markets across the globe begin to ease living restrictions, and many consumers are returning to a world that's far different from the one they left at the beginning of the year. Nielsen has identified six major areas where consumption dynamics will change moving forward in this unprecedented...
Our clients discuss the implications of operational silos in the face of ever-changing consumer tastes and offer practical strategies for increasing agility.