A look at the state of the shelf and tips for fine-tuning assortment strategies to capture in-store decision making.
How prepared would you be if inflation took hold again? In some ways, it has already started. Learn how to build price and promotion strategies for a fast-paced economy.
When costs go up, manufacturers are faced with many choices. In this white paper, we explore when it’s appropriate to make a product smaller to save on operational costs.
Bringing attention to the importance of assortment is easy. It’s getting it right that is highly challenging. Here are the top six hurdles companies face in building an optimal assortment.
Has the traditional planning process become obsolete? Many signs within the industry point to “yes.” So in order to succeed today, companies need to move to a new form of adaptive planning that is responsive to continuous market change.
What makes a product expandable? And which factors are most important to consider when launching a new product? What is critical here is that expandable products drive retailer and manufacturer revenue, whereas contracted products do not.
Spend more than a few minutes in a conversation with someone in the CPG industry and you’ll almost inevitably find yourself discussing the spiraling cost of trade promotion. In Europe, decent returns on trade promotion spend are increasingly hard to generate. So how can we turn things around?
America is pretty bad when it comes to trade promotions—or at least in terms of getting a positive return on that investment. And what’s more, the problem is getting worse. There are, however, ways to turn things around.
Consumer product companies spend about $1 trillion each year on trade promotions, but much of that is poorly spent. In a recent study of $555B in promotion events, almost three-fourths didn’t even break even. But some manufacturers have cracked the code, and their promotions perform five times...