Insights

Trendsetting Shoppers - Puerto Rico | Nielsen Local

Who are the shoppers that determine the next big trend in retail? Finding and engaging the earlier adopters of new products can be the key to a successful product launch. Not only do those consumers buy the products for themselves but many others look to them as trusted advisors on their purchases....

Gift Splurgers | Nielsen Local

According to the National Retail Federation, 2015 holiday sales are expected to reach an estimated $630.5 billion dollars. In order for retailers, manufacturers and shopping outlets to get their fair share of the shopping bag, it requires an understanding of the consumers who are most likely to be...

Winning with Women's Wellness | Nielsen Local

This infographic illustrates how to craft effective marketing and advertising efforts for maximum reach, resonance and return on investment, marketers must understand what health issues women face and what motivates them to act.

Mobile Ad-Friendly Shoppers | Nielsen Local

This infographic illustrates how brands and agencies can reach their audiences even more directly than ever before through mobile outreach. How do you know if your consumer base is open to mobile advertising? Scarborough analyzes Mobile Ad-Friendly Shoppers; who they are, what changes they're...

Millennial Moms | Nielsen Local

This infographic illustrates the importance of identifying nuances within consumer groups. Though Moms are a powerful and influential group, understanding the characteristics that differentiate them from each other is critical to crafting focused outreach. In this infographic, Scarborough analyzes...

Shaken & Stirred Milennials | Nielsen Local

This infographic illustrates where Millennials age 21+ drink and purchase alcohol. It also explores their media consumption habits, demographics and local market behaviors. By understanding the places where Shaken and Stirred Millennials are most likely to see messaging and ads, marketers can...

Sports Marketing Data | Fan Demographics | Scarborough Case Study

The sheer array of tickets available to today’s sports fan is prolific. Single game tickets, group tickets, partial season plans, full season plans, club seats, suites and all-inclusive sections are just some of the options. And some of those prices can change, literally, game by game. Plus, you...