At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
The Negroni—a bitter Italian cocktail—is making a comeback in local bars and restaurants throughout the U.S. But who's ordering them and how can your on-premise establishment benefit from their resurgence?
Many year-end celebrations center around feasts that often put turkey and ham in the spotlight, but no gathering is ever truly complete without an assortment of baked goodies as well.
Within the U.S., Thanksgiving is a big week for fast-moving consumer goods (FMCG) sales in brick-and-mortar stores. So far, the week of the holiday was the highest grossing week of 2018.
Despite the annual arrival of common allergens, over-the-counter allergy medications have not experienced a corresponding a lift in sales this season. In fact, sales have declined slightly.
Is it too early for pumpkin spice? According to Nielsen’s Friday morning data, sales of American’s favorite fall flavor are already moving off shelves.
Across the U.S., many shoppers are in the midst of the back-to-school season. And Nielsen’s Friday morning data for the week ended Aug. 11, 2018, shows that back to school shopping has been a bit of a mixed bag for categories across FMCG.
Across the food service industry, actions are being taken to limit the use of plastic straws to reduce environmental impacts. But have consumers drawn their last straw when it comes to FMCG purchases?
According to Nielsen's Friday morning data for the week ending July 21, 2018, we haven’t seen this year’s Prime Day sales blitz negatively affect manufacturer’s total brick-and-mortar sales during the same week.
Throughout the summer, consumers purchase products that they’ll need for the great outdoors. This week, they’re facing prices heating up around the grill while trying to combat a pesky problem with innovative options.
Nielsen’s Friday morning data shows that FMCG saw more than $16.6 billion in sales the week of Independence Day. And both ice cream and beverage saw sales rise, as shoppers sought relief from record high temperatures.