As the influence of multicultural consumers grows, brands and retailers can’t ignore their unique tastes, preferences and traditions during the holidays as well as year round.
When the mercury drops and the holiday season arrives, consumers huddle indoors and enjoy a bevy of seasonal programming—as well as commercial content—that speaks to this “most wonderful time of the year.”
Before New Year's resolutions, the holidays bring celebrations with family, friends and less-than-healthy foods. So will Americans be getting a jump-start on healthy habits or indulging in seasonal treats this year?
In a crowded advertising space, it is imperative for retailers, and mass merchandisers in particular, to reach consumers and get the best bang for their advertising buck during the holiday season.
With only a few weeks left in the 2016 holiday season, retailers and CPG companies should be honing in on the demographic breakdown of consumers still out grabbing their last minute gifts and how they are filling their shopping baskets (or e-carts).
Despite 39% of consumers saying the holiday season starts on Thanksgiving, the holidays have been creeping up on shoppers months ahead of Turkey Day in recent years. This presents opportunities for retailers, manufacturers and marketers to reach shoppers before, as well as during, the holiday...
Podcast listening is on the rise, and with the holiday season approaching, the growing audience for these audible attention grabbers presents an opportunity for their gift-giving friends and family members, as well advertisers seeking to reach listeners themselves.
Holiday music has proven to be a huge success across the country’s radio airwaves. Over the last several years, the number of radio stations that swap out their regular formats during the holiday season has been rising, with some stations making the switch as early as Halloween. So which markets...
With 39% of consumers stating the holiday season starts on Thanksgiving, it's no surprise Black Friday and Cyber Monday are some of the busiest shopping days in the U.S. This year, Americans are planning to participate in more shopping events than ever before.
The week of Thanksgiving is one of the highest-selling weeks for all food and beverage categories combined in the U.S. So for food retailers, this is certainly a time for giving thanks.