Insights

In Tough Times, 10 Ways Retailers Can Bring Holiday Cheer

This holiday season will be a difficult one for many shoppers. Nielsen reports that U.S. consumers continue to make fewer shopping trips at packaged-goods retailers. Value channels—dollar stores, warehouse clubs and supercenters—are outperforming grocery, drug, mass and convenience store trips....

2009 Holiday Season Sales Expected To Be Flat

42 percent of U.S. consumers expected to spend less this holiday season With the nation seemingly emerging from recession, American consumers remain skittish about spending their money during this upcoming holiday season according to new research from The Nielsen Company.  Households continue to...

Gardening, Canning Categories Capitalize on Economy

Todd Hale, Senior Vice President, Shopper and Consumer Insights The recession gripping the U.S. has prompted many families to eat in and to entertain at home, and in many ways, return to basics in an effort to save money.  Many analysts are predicting that the changes being witnessed in...

Easter Trumps Valentine’s Day For Chocolate Sales

While giving loved ones chocolate is synonymous with Valentine’s Day, far more chocolate is actually sold in the week leading up to Easter, according to Nielsen.  Consumers will buy almost a half billion dollars of candy during that time, with approximately 70 percent of that spent on...

Holiday Sales 2008 The Definitive Report

The early predictions were gloomy: the recession gripping the U.S. would make for a dismal holiday shopping season for retailers.  And while many retailers certainly felt the effects of the economic downturn, holiday dollar sales in 2008 actually increased 5.8 percent or $99.5 billion...

All Was Not Doom and Gloom – Holiday Sales Show Mixed Bag

James Russo, Vice President of Marketing, The Nielsen Company Nielsen analysts proved prophetic with a U.S. October holiday forecast that called for a holiday dollar sales gain of 4.4% or $98 billion across grocery stores, drug stores, mass merchandisers and convenience stores. The final numbers...

Valentine’s Day A Sweet Spot For Chocolate Sales

It’s no surprise that chocolate sales pick up around Valentine’s Day.  Giving one’s sweetheart a box of chocolate candies has been associated with the holiday for generations.  During Valentine’s week, consumers will buy more than 58 million pounds of chocolate...

‘Tis The Season…For Online Shopping

Nearly one-fourth (24%) of online shoppers have spent more than $500 so far this holiday season, with 22% spending between $100-199 online, Nielsen reported Thursday.  Most online shoppers surveyed by Nielsen (78%) cited the Web’s round-the-clock convenience as their primary reason...