The Nielsen Intelligence team has been following COVID-19 developments since January and identified significant changes in consumer behavior that will impact how consumers are served all over the world.
For the two weeks ended March 21, 2002, total U.S. CPG sales (in-store and online) increased $8.5 billion from the two weeks prior. For context, that’s 15x the average rate of change for a typical two-week period.
Brick-and-mortar retail may be readying for a resurgence. And somewhat ironically, a handful of digital brands are leading the charge.
With a relatively low number of reported cases of COVID-19 in Russia, Nielsen’s 700 auditors have largely been able to operate normally, barring the addition of face masks where individuals choose to use them.
As the novel coronavirus (COVID-19) spreads across the globe, we're monitoring key consumer behavior thresholds to help fast-moving consumer goods (FMCG) brands and retailers understand the status of each market, as well as how to best respond.
The complexity of a country made up of over 6,000 inhabited islands with a population of more than 265 million people can never be underestimated. But for Nielsen’s retail data acquisition teams in Indonesia, the COVID-19 outbreak has been something they have tackled head on.
Katherine Kim and her team of 60 retail auditors had never had to deal with anything like the COVID-19 outbreak. Of course, no one had, and the sheer scale of it was daunting.
Joe Fan, who has a team of more than 1,200 retailer auditors operating across China, said access for his team was difficult at first, but they remained protected throughout the toughest days of the crisis.
At the height of panic buying, Maurizio Nardiello, Data Acquisition Leader, Retail Measurement Service, Italy, saw retail sales reach levels that he normally sees only during holiday periods like Christmas. But once the initial rush on stores was over, sales plateaued outside of spikes driven by...
There are six key consumer behavior threshold levels that tie directly to concerns around the COVID-19 outbreak. The thresholds offer early signals of spending patterns, particularly for emergency pantry items and health supplies.