At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
With the benefit of 24/7 connectivity and the ability to crowd-source opinions with the tap of a screen, today’s path to purchase is rapidly being influenced by others. But for members of the Latinx community, recommendations carry significantly more weight.
In the U.S. today, Latinx consumers are melding the physical and digital worlds to create personalized, culturally relevant shopping experiences on their own terms.
Near-beers, premium soft drinks, mocktails, low- and non-alcoholic options, kombuchas and botanical tinctures all offer a wealth of opportunity for on-premise establishments to experiment with and promote to "sober curious" consumers.
Today’s shoppers are, in many cases, omnivores, but they’re playing the field when it comes to exploring meat alternatives in their search for dietary protein. In fact, protein-seeking consumers are more likely than ever to consider all the options available to them.
With the rise of higher-end store brand products comes U.S. consumers’ inclination to spend more on store brands.
A new product hits shelves approximately every two minutes, so why are product consumption and unit volume sales in the U.S. at a standstill year-over-year?
The team used Nielsen's Assortment and Space Optimization platform, a category-level analytics tool, to provide a voice to the customer in assortment recommendations and show retail buyers how they can maximize the potential of the category.
From marijuana sold via licensed dispensaries where it’s legalized for recreational use to hemp-derived products that are emerging at retail outlets, cannabis could generate new revenue for those that can capitalize on related opportunities. It could also pose significant risk for suppliers and...
Nowadays, wine is starting to gain traction in the U.K.'s off-premise market in two specific formats, which are driving excitement and helping to expand usage occasions: bag in a box and cans.
Consumers are increasingly embracing a flexitarian lifestyle, delving into both traditional meat and plant-based alternatives.