Data on your pet product’s revenue growth potential and impact on basket size can help you convince retailers to include it in their assortment.
Convinced that huge levels of COVID-driven FMCG growth in many countries were masking a larger, fundamental change, a team of Nielsen data scientists dug into the data to understand the nuances underneath the broader retail data. And they were right.
Pet product manufacturers can innovate effectively by using data to understand consumer demographics, purchasing behavior and sales drivers.
Identifying online and in-store growth opportunities based on consumer behaviors, trends and competitor analysis is key to increasing pet product sales
Pandemic-led shifts to further online adoption and an increased focus on neighborhood and small-format stores have become an ongoing normal in China's rebound from COVID-19.
Given the scope of change this year, the adjustments that brands and retailers need to make are widespread, spanning everything from communication methods to marketing messaging to varied product assortment—even the best times to communicate with consumers.
The stores we shopped in yesterday are not the stores we are shopping in today, and unlikely to be those we shop in tomorrow. There is no longer a need to squint … our data scientists have brought this phenomenon into plain sight.
In our recent webinar - Shop-Shifting: Recalibrating for the Re-routed Spread of Spend - we summarise our findings from an investigation of store-level analysis across 15 countries.
Some of the highest revenue-generating grocery stores in the world are facing sweeping changes to their customer bases and their ability to deliver value to brands as people change where they shop—a change that, for some, may be permanent.
E-commerce was certainly not born out of the pandemic, but the pandemic has elevated consumer adoption and reliance in ways that would have otherwise taken years. Consequently, brands and retailers need to innovate to meet elevated expectations.