Insights

Unemployment is at the Heart of Long-Term Consumer Change

Two important narratives have been necessarily conflated as the novel coronavirus (COVID-19) has made its way around the world this year: the devastating impact of the deadly disease on the lives of millions and their loved ones and the almost immediate effect on the global economy.

Nielsen’s Top 25 Breakthrough Innovations of 2019

While the “fewer, bigger, better” mentality is still the most prevalent route that brands take, it isn’t the only road to innovation success. A growing number of innovations are finding success through varied launch strategies, such as focusing on a targeted cohort, increasing an interested...

Scenarios Beyond COVID-19: Rebound, Reboot, Reinvent

Nielsen has identified three distinct time horizons for global market regeneration beyond the COVID-19 global health emergency and attached likely scenarios to each. The three-tiered framework identifies the conditions for businesses to rebound, reboot or reinvent as they confront expected...

During Times of Uncertainty, Let Consumers Take the Wheel

In times of uncertainty, it’s important to stay connected with your consumers. Whether you’re trying to add new benefits to your offerings to keep up with changing consumer opinions, updating claims on your packaging or building your innovation pipeline to meet emerging needs, you need consumer...