Insights

Rising U.S. Gas Prices Halt Discretionary Spending

High gas prices are forcing Consumers to combine shopping trips, eat out less, and stay home more, according to research released Thursday by Nielsen. In addition, nearly two-thirds (63%) of consumers are compensating for rising gas prices by reducing their spending, Nielsen found. That percentage...

A Little Customer Service With Your Coffee

In the next in a regular series of Ad Age columns, Nielsen Online Executive Vice President Pete Blackshaw examines how Canadian fast-food chain Tim Horton’s benefits from the unusually intense loyalty of its customers. While Starbucks has struggled with store closings and customer-service...

American Shoppers Seek Cheaper Alternatives

The Wall Street Journal reported Friday that American shoppers are abandoning more expensive alternatives and trading down — to store brands, smaller cars, and discount stores. With bargain-hunting and coupon-clipping all the rage, deep-discounters are seeing increased business, while pricier...

Gluten-Free Products On a Roll With American Consumers

An increasing number of U.S. consumers are adopting a gluten-free diet, the Los Angeles Times reported Monday.  People with celiac disease are required to avoid gluten, while others believe the diet boosts energy and improves digestion. The story noted that sales of gluten-free products increased...

As Summer Grilling Heats Up, So Do Costs

Despite high food costs, sales of favorite cook-out foods are expected to soar in preparation for Americans’ July 4 celebrations, The Nielsen Company reported Wednesday.  U.S. consumers are expected to purchase more than 110 million pounds or $215 million worth of hot dogs and 25 million pounds...

Let Them Eat Candy

Tough economic times have forced Americans to reduce their gasoline consumption and curtail spending sprees at the grocery store. But despite that, Americans are avidly consuming candy, Nielsen analysts told the Associated Press . Recent consumer research by Nielsen found that candy is one of...

Sony and The Supermarket

The Nielsen Company announced today that Sony Pictures Television (SPT)’s television and Internet properties reach households that account for 83.2% in annual spending for consumer packaged goods products.  This accounts for $346 billion in annual consumer spending.  The extensive analysis of...

Are Technophiles Assertive and Arrogant

Are you consistently obsessed with the newest technological gadgets hitting store shelves? An online study, conducted by internet ad network firm Mindset Media in partnership with Nielsen Online, has found that early adopters of new technology often display personality traits such as strong...

It Pays To Be Green

Although it often costs more to buy green products, environmentally-friendly living is more popular than ever in the U.S. The Daily Texan writes that, according to a report by Nielsen and the Natural Marketing Institute, consumers with a green shopping agenda have generated $209 billion in profits...

Amid Tough Economic Times, Spam Sales Surge

On Wednesday, The Chicago Tribune published an Associated Press column linking the returning popularity of Spam to rising food costs. The story noted that Spam sales were up 10.6% in the 12-week period ending May 3, compared to last year, according to data from Nielsen. An earlier AP story , which...