Insights

China and Football

This report looks the Chinese consumer, the country’s media landscape, China’s major investments across European football and how global sports teams and leagues plan to tackle the Chinese market.

Canuck Cowboys: A Look at Country Music Fans in Canada

Canada has developed a strong roster of successful homegrown country music talent, and those artists have likely helped the genre maintain its large, loyal fan base in an era of ever-fragmenting tastes. In fact, about one in five Canadian music listeners say they often tune in to country.

Paralympics and Para-Sports

Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for...

Female Connected Consumers in Canada

In Canada, women account for 60% of primary shoppers, giving them significant influence over the household basket. With the never-ending rise in technologies to assist in purchase decisions, how can retailers and manufacturers connect with female consumers?

Nielsen TV: Becoming Fearless Marketers

What does it mean to be a fearless marketer? According to Mondelēz International’s B. Bonin Bough, it means thinking more like a publisher with an eye for media monetization.