Understand your CPG decision-making style, the type of retail market data you need to fill in your knowledge gap, and how to use that data to grow your business.
How did this new CPG manufacturer of sunscreen products become a household name in the U.S.? It used Nielsen data to support its sell-in story and expansion goals. Our new infographic charts the Blue Lizard growth journey.
Want to be a winner in today’s fast-paced CPG market? Download Nielsen’s checklist for small to mid-sized CPG manufacturers.
What does it take to succeed in today’s CPG market? Find out in Nielsen’s latest Buyer Guide.
New areas of growth crop up in the CPG industry all the time, resulting in both more opportunities and more competition.
Is a new competitor entering your CPG product category? You can defend your ground (and the shelf space) if you’re a step ahead.
You need data to ensure your CPG product thrives, especially in crowded and competitive markets. Watch our video to learn how.
New and emerging CPG manufacturers need to know how to analyze their competitive landscape to give their product and business the best chance to succeed. To do this, they need a combination of market sizing, account-level, retail sales, competitive and consumer data to conduct an effective analysis.
Retail sales data and competitive data helps you form a complete picture of the best market for your product so you can operate more effectively. In today’s crowded CPG market that’s never been more critical. Find out how to use the right market data to understand your competitive CPG landscape...
If you’re a small to mid-sized consumer packaged goods (CPG) manufacturer, you can use retail sales data with a competitive insights lens to get the edge you need to enter the market, fuel growth faster and go head-to-head with even the longest-standing players in your product category. 1. Tell a...