While the media landscape expands, the type of content consumers spend time with has remained consistent. Ad-supported content is the medium that consumers gravitate toward the majority of the time in their viewing habits.
What if you could easily reach a dynamic audience that is influential, educated, entrepreneurial and committed to the continued growth of society? Increasingly, that driving force is women, a rumbling economic powerhouse.
In this episode of The Database, a podcast from Nielsen, we’re diving into media, specifically how much time we spend with devices, which devices are growing in popularity and how Millennials are driving trends across these devices.
With a combination of digital prowess, social savvy and voracious media consumption, Black women have very unique media habits and preferences.
Adults in the U.S. are spending an additional half hour more a day compared to last year connected to media across platforms—digital, audio and television—which are the three platforms of content distribution and discovery for the average consumer.
The premise of compiling a special collection of songs on a tape or CD and sharing with a friend or love interest hasn’t gone away in the digital age. Today, it’s playlisting—an increasingly important part of the music experience.
If you believe the misconception that local news has fallen out of favor, think again. In actuality, news viewing increased from 2015 to 2016 and has shown continued growth in early 2017.
Latinas are emerging as some of the most powerful and influential consumers in the U.S. Fortunately, there are few ways to reach this key audience utilizing up-to-date technology and social media.
The Nielsen Video 360 report explores how consumers in the U.S. discover and view film and TV content across devices and channels, the drivers and barriers to purchase, attitudes around long-form and short-form content, and the trends in free and paid streaming.
This report represents a selection of highlights from our second Millennials on Millennials report, which focuses on digital music and digital communication.