At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
African Americans, Asian Americans and Hispanics represent approximately 40% of the U.S. population—that number is growing. Learn what drives multicultural consumers to spend and how marketers can reach and engage these shoppers.
Over the past 15+ years, the number of consumer devices and services consumers have access to and ultimately use has grown exponentially, with some becoming a must have while others falling out of favor, replaced by nascent technology.
Asian-American consumers are on the cutting edge of everything digital. And their preferences, habits and adoption of devices are indicative of a larger U.S. trend that is seeing consumers turn to their devices for their favorite content.
We are at a time of unprecedented commercial opportunity in global sports. Barriers to entry have never been lower. More markets around the world than ever before are receptive to the power of sports. It’s never been easier to reach millions—even billions—of fans.
While the media landscape expands, the type of content consumers spend time with has remained consistent. Ad-supported content is the medium that consumers gravitate toward the majority of the time in their viewing habits.
What if you could easily reach a dynamic audience that is influential, educated, entrepreneurial and committed to the continued growth of society? Increasingly, that driving force is women, a rumbling economic powerhouse.
In this episode of The Database, a podcast from Nielsen, we’re diving into media, specifically how much time we spend with devices, which devices are growing in popularity and how Millennials are driving trends across these devices.
With a combination of digital prowess, social savvy and voracious media consumption, Black women have very unique media habits and preferences.
Adults in the U.S. are spending an additional half hour more a day compared to last year connected to media across platforms—digital, audio and television—which are the three platforms of content distribution and discovery for the average consumer.
The premise of compiling a special collection of songs on a tape or CD and sharing with a friend or love interest hasn’t gone away in the digital age. Today, it’s playlisting—an increasingly important part of the music experience.