The proliferation of technology, devices and content over time has also allowed media to reach more of us each week than ever before. When comparing which platforms reach the most Americans today, legacy platforms lead the way, with radio and TV topping the list, followed by smartphones.
Convenience isn’t just about store formats, products or packaging. And it means more than the latest technologies or new engagement strategies. Rather, it’s about every encounter, interaction and action that can help fulfill consumers’ growing demand for efficiency.
This episode of The Database takes a look at local and out-of-home TV viewing—who’s watching, the contributions they add to the overall viewing picture and how networks, advertisers and agencies should be looking at the evolving trends in the local and OOH TV environments.
The re-imagined Nielsen Total Audience Report examines overall media usage across linear and digital platforms, reviews consumer access to devices and services, digs deeper into TV-connected device use, explores usage differences across various ages and race/ethnicities, and provides insights into...
This episode of The Database explores the growing universe of streaming video and over-the-top content. We delve into the technologies consumers are using to tap into this content, the growth in the amount of content they’re consuming, as well as how these trends are shaping the overall video...
African Americans, Asian Americans and Hispanics represent approximately 40% of the U.S. population—that number is growing. Learn what drives multicultural consumers to spend and how marketers can reach and engage these shoppers.
Over the past 15+ years, the number of consumer devices and services consumers have access to and ultimately use has grown exponentially, with some becoming a must have while others falling out of favor, replaced by nascent technology.
Asian-American consumers are on the cutting edge of everything digital. And their preferences, habits and adoption of devices are indicative of a larger U.S. trend that is seeing consumers turn to their devices for their favorite content.
We are at a time of unprecedented commercial opportunity in global sports. Barriers to entry have never been lower. More markets around the world than ever before are receptive to the power of sports. It’s never been easier to reach millions—even billions—of fans.
While the media landscape expands, the type of content consumers spend time with has remained consistent. Ad-supported content is the medium that consumers gravitate toward the majority of the time in their viewing habits.