Digital platforms have become the go-to opportunity for brands as they activate their sports partnerships, with social media a necessary activation component.
How rights holders, brands and athletes are taking a stand on social and political issues and what this means for sports sponsorships.
Women make up more than half of the U.S. population, but they are still fighting for equality in the world of sports.
An analysis of data from Nielsen Sports Sponsorglobe found that Chinese brands will be responsible for one-third of all growth in the global sponsorship market over the next decade.
Learn how sports sponsorship value is evolving and why a clear understanding of ROI across channels and over time is a business imperative.
Nielsen released the top 10 shows on television for 2020. In all likelihood, the atypical nature of the year will be profound enough to drive permanent shifts in consumer behavior, including media consumption.
News about the pandemic, rising instances of social injustice and a presidential election have all stolen share from live sports, as has the rise of subscription video on-demand content.
Leveraging their visibility, many professional athletes have taken a leading role in amplifying Black Lives Matter protests and speaking out about racism and police brutality. But it’s not just the athletes who are passionate about the movement: Fans are too.
Marketers are adapting to a new world of TV advertising in the midst of COVID-19. With consumers staying home and TV consumption at a high, we look to highly engaged social media communities to discover what TV audiences are tuning in to in response to disruptions in regular TV programming. Here we...
The sports blackout at the hands of COVID-19 hasn’t dampened the passion that many fans have in terms of their media behavior, according to a recent Nielsen analysis on sports viewing.