With Fewer Fans at Stadiums, Brands are Shifting Their Sponsorship Strategies to Digital
Digital platforms have become the go-to opportunity for brands as they activate their sports partnerships, with social media a necessary activation component.
Brands Aren’t Sitting On the Sidelines: The Social Solidarity of Sports Sponsorships
How rights holders, brands and athletes are taking a stand on social and political issues and what this means for sports sponsorships.
The Case for Gender Equity in Sports
Women make up more than half of the U.S. population, but they are still fighting for equality in the world of sports.
Global Sports Sponsorships are Shifting East and Growing into New Categories
An analysis of data from Nielsen Sports Sponsorglobe found that Chinese brands will be responsible for one-third of all growth in the global sponsorship market over the next decade.
The Changing Value of Sponsorship: 2021 Sports Marketing Trends
Learn how sports sponsorship value is evolving and why a clear understanding of ROI across channels and over time is a business imperative.
Tops of 2020: Television
Nielsen released the top 10 shows on television for 2020. In all likelihood, the atypical nature of the year will be profound enough to drive permanent shifts in consumer behavior, including media consumption.
Sports Came Back, But SVOD and News Have Stolen Viewing Share
News about the pandemic, rising instances of social injustice and a presidential election have all stolen share from live sports, as has the rise of subscription video on-demand content.
Quarterbacking Positive Change Through Sports
Leveraging their visibility, many professional athletes have taken a leading role in amplifying Black Lives Matter protests and speaking out about racism and police brutality. But it’s not just the athletes who are passionate about the movement: Fans are too.
Quarantined Consumers Are Staying Connected With TV and Social Media
Marketers are adapting to a new world of TV advertising in the midst of COVID-19. With consumers staying home and TV consumption at a high, we look to highly engaged social media communities to discover what TV audiences are tuning in to in response to disruptions in regular TV programming. Here we...
During COVID-19 Sports Viewers Are Still a Scoring Opportunity for Brands and Media Owners
The sports blackout at the hands of COVID-19 hasn’t dampened the passion that many fans have in terms of their media behavior, according to a recent Nielsen analysis on sports viewing.