The Evolution of Super Bowl Consumption
Yes, beer and wings are a staple of any Super Bowl, but a range of other categories are joining the party due to evolving tastes and the growth of the female football fan base.
For the Win: Out-of-Home Viewers of Fall Sports on Linear TV Watch in Multiple Locations and are Engaged
Age has a significant impact on where consumers choose to watch fall sports OOH. Across the general population survey, 31% of adults 18-24 said that they watch while working out at the gym. That’s 7% higher than adults 25-34 and more than double than those 35 and older.
Driving Brand Engagement and Co-Viewing With Out-of-Home TV Viewing
The fall season offers sports fans many reasons to grab their sweaters and head out the door to meet-up with friends and family to watch a game on the big screen.
A Familiar Matchup: College Football’s Premier Rivalry
Alabama has nearly double the number of fans in its local market than Clemson in its local market. Clemson, however, has experienced a 16% increase in its local fan base since 2015.
Keep Calm and Watch Summer Sports: The Out-of-Home Linear TV Sports Viewer
While attending a live sports event is an experience all on its own, getting together in a common place with family and friends to watch the action play out on a TV screen creates a unique experience and bond that’s hard to replicate.
Corner Ice: The Hottest New Sponsorship Real Estate in the National Hockey League
The National Hockey League (NHL) recently opened a new sponsorship space on the four corners of its ice rinks. Are these spaces bringing in new revenue and providing valuable exposure to sponsor brands during game broadcasts?
By the Numbers: The Monster Energy NASCAR Cup Series Championship 4
According to Nielsen Sports Sponsorlink, 92% of NASCAR fans are likely to consider a company’s brand, product or service based on sponsorship, compared with 75% of the general population. The drivers bringing the most “bang for the buck” for the companies on their cars are also leading the...
The Database: Getting Into the Game with Sports Marketing
This episode of The Database explores the ins and outs of sports marketing. With digital devices increasing fans' access to their favorite sports, as well as new ones, the opportunities for brands and rights holders are growing—provided they can engage today's fans.
NBA Teams Score a Slam Dunk with Social Media
Last year, we tracked more than 1.1 million logo exposures on official league and team profiles and a panel of the most valuable media, broadcasters and influencers on social media. Nielsen Sports Social24, our sponsorship media valuation product, showed that brands received $490 million worth of...
A Tale of Two Coasts: The 2018 Major League Baseball World Series
If the 2018 World Series were determined solely by the numbers of fans, the Los Angeles Dodgers would win. According to Nielsen Scarborough Research, nearly 6.2 million adults watched, attended or listened to a Dodgers game this year nationally, ranking the team second in fans only to the New York...