Insights

Are You Ready For Some Football

The wait is finally over for anxious football fans, as the NFL’s annual Thursday Night Kickoff Game, tonight on NBC, will usher in this year’s NFL season.  The defending Super Bowl Champion New York Giants will take on their divisional foe, the Washington...

U.S. Open Tennis 30 Years Of U.S. TV Ratings

With Roger Federer gunning for his fifth U.S. Open title this year, the tournament promises to be better than ever.  But are the U.S. Open’s TV ratings also thriving? Since 1992, CBS’s U.S. Open telecasts have drawn roughly 2 to 3 million U.S. viewers, on...

First Online Olympics Sets New Media Precedent

Olympic athletes broke 132 Olympics records and set 43 new world records during the 2008 Summer Games in Beijing. Meanwhile, Olympics fans who logged on to the Internet to follow the events around the clock set a new online precedent during the Games,  Nielsen Online reported Wednesday. Olympics...

All-Star Baseball Games Historical U.S. TV Ratings

Tuesday night’s All-Star baseball game, hosted in New York’s soon-to-be-retired Yankee Stadium, marks the end of an era. But will that be enough to lure TV viewers? Since 2001, Major League Baseball All-Star Game telecasts have drawn U.S. audiences ranging from 12 to 16 million...

TV Sports Ratings Experiencing a Resurgance

While primetime TV ratings continue to suffer, sports programming across the US has seen significant growth over the past few months.   Every major sporting event in the US over the past two months (The Kentucky Derby, The Belmont Stakes, The NBA Finals, The Stanley Cup Finals, The US Open Golf...