The Rise of Women's Sports
The rate of change in women’s sports is one of the most exciting trends in the sports industry right now. For rights holders, brands and the media, this represents a chance to develop a new commercial proposition and engage fans in a different way.
Beyond the Sports Bar: Out-of-Home Linear TV Viewing Is a Boon for Summer Sports
A recent Nielsen summer survey of OOH sports viewers 18 years and older to World Cup, MLB, PGA and NASCAR programming uncovered insights into this audience's viewing habits.
Stadium Seats Without the Heat: Audiences Watch Summer Sports in Places Besides Restaurants and Bars
To better understand the TV-viewing habits of sport fans when they’re away from the comfort of their couches, Nielsen conducted a summer survey among persons 18 and older that provides directional insights into key areas of interest for advertisers: location, co-viewing habits, attention and...
The Ryder Cup is Riding a Wave of Global Popularity
Interest in the Ryder Cup is strongest in the U.K. with 20% of the population being interested in the Ryder Cup, followed by the U.S. and Spain. In France, this year’s host country, 6% of the population is interested in the event.
Fields and Fairways: College Football Fans are Saturday’s Stars
Whether supporting the Alabama Crimson Tide or Auburn Tigers, residents of the greater Birmingham area earn bragging rights for the largest percentage of college football fans at a whopping 63% of the general adult population.
The U.S. Open is an Ace for American Tennis Fans
In the U.S., 31.7% of people ages 16-69 are interested in the U.S. Open, making it more popular than Wimbledon, the French Open and the Australian Open.
Fantasy is Reality: A Look at the Growing Engagement in Fantasy Sports
Fantasy sports participation has steadily increased over the past few years, coinciding with the rise of daily fantasy sports games and a growing number of websites and apps to help players stay current with player stats so they can stay ahead of the competition.
Gaining Ground: Major League Soccer Popularity in the U.S.
Major League Soccer (MLS) has come a long way over the past decade. While “football” continues to dominate as the most popular sport globally, soccer has been gaining ground in the U.S.
China: The Next Generation of Sports Consumers
Consumers under age 30 in China are of particular interest to sports properties and brands due to their wide range of interests, international sports fandom and receptiveness to sponsorship.
America’s Pastime: Popular with Fans and Sponsors
When the MLB all-star event takes place, millions of eyeballs will likely be watching. Among Americans, professional baseball is the second-most popular sport in the country, second only to football.