Commercial Trends in Sports 2018

We are at a time of unprecedented commercial opportunity in global sports. Barriers to entry have never been lower. More markets around the world than ever before are receptive to the power of sports. It’s never been easier to reach millions—even billions—of fans.

Slap Shots and Sponsorship: NHL by the Numbers

The NHL had plenty to celebrate this season, including a 100th birthday and the first expansion team in more than a decade. But the action hasn’t just been fun for players and fans. As the field of Stanley Cup contenders narrows, the league is also on pace to have one of its biggest years for...

Esports, Jump In or Miss the Mark

The esports industry is growing quickly, with new leagues, teams and distribution channels. And this growth is attracting new high-profile esports investment from brands, media organizations and traditional sports rightsholders.