Commercial Trends in Sports 2018
We are at a time of unprecedented commercial opportunity in global sports. Barriers to entry have never been lower. More markets around the world than ever before are receptive to the power of sports. It’s never been easier to reach millions—even billions—of fans.
Slap Shots and Sponsorship: NHL by the Numbers
The NHL had plenty to celebrate this season, including a 100th birthday and the first expansion team in more than a decade. But the action hasn’t just been fun for players and fans. As the field of Stanley Cup contenders narrows, the league is also on pace to have one of its biggest years for...
Hitting their Stride: Runners Stand Out Regardless of Whether They’re in Motion
The barriers to entry for recreational running and jogging are among the lowest of any sport. A good pair of sneakers and comfortable clothing are all you really need to get in the game. And millions of Americans hit the pavement every day.
The Tiger Effect: How the Return of Golf’s Biggest Star is Affecting the Sport in 2018
Tiger Woods is one of the most recognizable celebrities in the world, and a favorite contender for the coveted green jacket at the 2018 Masters. Among past and present sports figures in the U.S., Woods ranks third in awareness behind only Michael Jordan and Muhammad Ali.
Kits and Clicks: How European Football Clubs are Using Social Media to Boost Sponsor Exposure
At the halfway point of the 2017-2018 season, the team uniform providers of the top 40 football clubs in Europe had received more than 80 billion social media impressions, providing $70.6 million in QI media value.
International Women's Day 2018: Celebrating Women Olympians
At the recently concluded 2018 Winter Olympics, 43% of medals up for grabs were in events open only to women, while men solely competed in 48%. This represented the narrowest gender gap in Olympic history.
U.S. Sports Sponsorship TV Value Grows by More Than $54 Million in 2017
With more ways to connect to media than ever before, sports still capture our heart strings—and our attention. Brands are eager to tap into sports’ attentive audiences, and many are dedicating big budgets to do so.
Super Bowl LII Draws 103.4 Million TV Viewers, 170.7 Million Social Media Interactions
According to preliminary results, the telecast of Super Bowl LII on NBC drew an average TV audience of about 103.4 million viewers who tuned in to watch the Philadelphia Eagles take on the New England Patriots.
Super Bowl 52: Who's Watching and What’s Filling Americans' Baskets?
On Sunday, Feb. 4, the Philadelphia Eagles will take on the New England Patriots, and while the teams are practicing before the big game, consumers around the country are putting their game faces on.
Esports, Jump In or Miss the Mark
The esports industry is growing quickly, with new leagues, teams and distribution channels. And this growth is attracting new high-profile esports investment from brands, media organizations and traditional sports rightsholders.