Insights

State of the Media - Audio Today 2017

Welcome to the 2017 Audio Today Report, our snapshot of the listening landscape today viewed through many different lenses – reach and audience growth, network radio, podcasting, localism and much more.

The Year in Sports Media Report: 2016

The Year in Sports Media report spotlights how dramatic, come-from-behind victories and historic championships affected brands, and looks at key trends that will shape the sports business in 2017 and for years to come.

Audio Today: A Focus on Network Radio

In this final report of the year we turn our focus to network radio; the large catalog of national content available each week from dozens of radio networks and syndicators.

Audio Today: Radio 2016 - Appealing Far and Wide

Radio leads all other platforms when it comes to weekly reach (93%) among adult consumers - and with new insights available to compare radio to other platforms on a regular basis, it’s clear that radio is an integral part of media consumption for millions of Americans.

The Year in Sports Media Report: 2015

Over the last 10 years, the media market has undergone a drastic transformation, which has positively affected sports on TV. There is an enormous amount of sports content to choose from and a shocking amount of hours viewed.

State of the Media: Audio Today—How America Listens

Radio, one of the original mass mediums, continues to play a big part in the lives of Americans everywhere—with 243 million Americans listening weekly. For advertisers, that means radio delivers a mass audience in real-time across markets large and small that is highly qualified.