Insights

Staying Connected Behind the Wheel

As mobile tech continues to permeate the consumer landscape, car manufacturers are ramping up their efforts to help keep customers plugged in while they’re behind the wheel. So as the trend increases, which features are U.S. consumers looking for, which ones are they already using, and which ones...

The Best of Newswire 2014: Consumer Engagement

As 2014 draws to a close, we take a look at the wealth of information access consumers have today, as well as how to stand out amid a plethora of choice. We also look back at the top five articles of the year that examine ways to connect with consumers amid a fragmenting landscape.

The Car IS the Information Superhighway

Cars are big business, and as technology continues to permeate our lives, the auto industry is broadening its revenue base by tapping into consumers’ desire to stay connected from behind the wheel. And regardless of tech preference, the modern car offers some form of connectivity for...

iHealth: How Consumers are Using Tech to Stay Healthy

It’s no secret that technology has taken over nearly every aspect of our lives: We live on our smartphones, read books on e-readers, share deep thoughts on Twitter, broadcast snapshots across Instagram and plan projects on Pinterest. But tech isn’t just keeping us connected and entertained. In...