The Six-Point Checklist for Successful DMP Engagement
The DMP serves as the nervous system for your organization’s digital ecosystem helping you unify, make sense of and unlock the value of disparate streams of data, uncover and build valuable consumer audiences, and reach those high-value audiences with personalized messaging in real-time across...
How to Reach, Engage and Measure Today’s Empowered Consumer
Today, access to information is unprecedented, consumers are empowered to make smarter buying decisions and marketers have amassed immense quantities of data about consumers. Technology has transformed many industries permanently, but perhaps none as much as marketing.
The Database: Navigating Big Data
This episode of The Database explores ways that brands can tap into big data, segment audiences with it, visualize it and develop meaningful content and messages with it.
Webinar: The New Connected Living Room—Why CTV Can't Be Ignored
Nielsen's Jessica Hogue, SVP, Digital Services, as she shares the most recent analysis of—arguably—today's hottest platform, connected TV.
Driving While Distracted: The Challenges of Measuring Behavior in Complex Environments
The world is changing. Fast. The way we work. The way we travel. The way we watch videos and shows. The way we simply interact with each other. And because the pace of change is happening so incredibly fast, it can be hard to understand what, and just how much, change has happened over a week,...
Reaching Black Women Across Media Platforms
With a combination of digital prowess, social savvy and voracious media consumption, Black women have very unique media habits and preferences.
Streamer Things: Internet-Enabled TV Connected Devices Found in Nearly 60 Percent of U.S. TV Homes
Never have viewers had so many options to connect to streaming content on their television set. Whether it be an enabled multimedia device, game console, or smart TV, nearly 70 million TV households in the U.S. have access to at least one.
What Lies Beneath: Why Audience Delivery is the Next Battleground in Digital Advertising
This year, a range of ad execs have said digital advertising is broken and in need of repair. While they’re right to insist for better performance, their focus has been on surface issues related to the ad experience, while a larger problem lies beneath.
Perspectives: Want a Successful Ad? Get Creative
Creative is the thing that drives what we engage with, share, talk about, debate, remember and buy. Creative has great power, regardless of where, when and how it runs.
Latinas Are Avid Tech Users, Voracious Video Consumers and Social Trendsetters
Latinas are emerging as some of the most powerful and influential consumers in the U.S. Fortunately, there are few ways to reach this key audience utilizing up-to-date technology and social media.