Young, Connected and Black
African-Americans are exuberant and reflective—optimistic about present-day advances in income, education, entrepreneurship and health care, and they’re determined to forge a better future as influential leaders and catalysts of social awareness.
Reality Check: A Peek at the Virtual Audiences of Tomorrow
Despite the excitement around virtual reality, many VR devices aren’t widely owned, and little is known about the audience that will grow into the first wave of VR content consumers. So who’s game?
The Modern Dad: An Untapped Audience for Marketers
With Father’s Day around the corner, we wondered who the important men were in Americans' lives. Who is today’s modern dad? Men who are a parent of a child under the age of 18 account for 15% of U.S. adults, and on average, they are five years younger than the average U.S. adult male.
Connect and Chill: An Intimate Peek at Mobile Connected Device Owners
The relationship between a consumer and a mobile device is often an intimate one, with a lot of the characteristics of a long-term relationship. These days, being a connected consumer isn’t a trend, it’s a way of life.
Asian-Americans: Culturally Diverse and Expanding Their Footprint
U.S. Census projections show that by 2055, Asian-Americans will pass Hispanics as the largest immigrant group in the U.S.
Q1 2016 Local Watch Report: Television and Technology Usage in Our Cities
While local TV plays a major role in reaching audiences, understanding multi-platform touchpoints is especially important when it comes to today’s digitally-savvy shoppers. This quarter’s Local Watch report focuses on one of the savviest shoppers—car buyers.
Got a Minute? How Our Use of Communication Apps Changes by the Hour
79% of wireless subscribers in the U.S. say they text in general, and U.S. smartphones users 18 and older spend 4 hours and 39 minutes on communication apps each month. So the question today isn’t if you can reach someone with a mobile message. It’s when and where.
You Used To Call Me on My Cell Phone: Trends in the U.S. Telecom Industry
With the Internet ablaze with memes about Millennials not wanting to use their mobile phones for calls and Drake’s latest hit about someone who used to call him on his cell phone, you might think that Americans are making fewer mobile calls than in the past. But are we?
The Next Big(ger) Screen: A Shift Toward Phablets
Smartphones are getting bigger, creating a new devise type that blurs the lines between phone and tablet. So what's driving the trends behind phablet performance?
Super Size Me: Large Screen Mobile Sees Growth in the Midst of a Small Screen Surge
While small screens are hot in wearables, some smartphones are bucking the trend with larger displays. The market share for "phablets" was up to 13.7% of all total Andriod+ smartphones as of June 2015.