Connect and Chill: An Intimate Peek at Mobile Connected Device Owners
The relationship between a consumer and a mobile device is often an intimate one, with a lot of the characteristics of a long-term relationship. These days, being a connected consumer isn’t a trend, it’s a way of life.
Need For Speed? Finding the Optimal Upload and Download Speeds for Consumers in a Data Driven World
Networks are the backbone of every wireless carrier and are the most important reason a consumer selects and keeps a wireless provider. That’s why measuring the effectiveness of network speed is essential to the success of the players, marketers and advertisers in the industry.
The Humanization of Pet Food
Increasingly, pet owners are moving from expectations of “high quality” to “humanized”; that is, they desire pet food options that address the same health concerns currently influencing human food production.
Usage-Based Insurance and Telematics
In an age of technology advancement, UBI and telematics have played an integral part when we examine the future of the auto insurance market. And UBI is quickly gaining traction, particularly among younger drivers.
Got a Minute? How Our Use of Communication Apps Changes by the Hour
79% of wireless subscribers in the U.S. say they text in general, and U.S. smartphones users 18 and older spend 4 hours and 39 minutes on communication apps each month. So the question today isn’t if you can reach someone with a mobile message. It’s when and where.