As election night draws near in the U.S., political candidates will sharpen their messaging for the battlegrounds of the upcoming presidential and vice-presidential debates. Americans and pollsters alike will be asking the same questions about who will vote.
Nielsen National Television Household Universe Estimates for the 2020-2021 TV season increased to 121 million TV homes, up from 2019.
Welcome to The Nielsen Total Audience Report hub, which features the latest reports, data and insights related to the report series. Discover how audiences are connecting with media today and how this is shifting our culture, as well as the advertising and media industry.
Despite being thrust into the work-from-home experience with little prep time, new remote workers not only adapted, but quickly became comfortable with this new reality. Some are even thriving.
When it comes to deciding to buy a new vehicle, multicultural consumers follow a unique and distinct path-to-purchase. Understand how these shoppers stand apart when they embark on a journey to purchase a new vehicle to use ad dollars as wisely as possible.
When most consumers think about their media consumption, they’re quick to recall their favorite TV program, a new video game they’re into or the last Netflix original they saw. Rarely—if ever—do ads enter the conversation. This isn’t surprising, but it undersells the significance that ads...
Consider this: Advertising cuts could mean an extended recovery period for the media market. Brands that go totally dark for the rest of 2020 could be facing revenue declines of up to 11% in 2021.
As people adapt to a new way of living during COVID-19, companies are tasked with reevaluating how to reach them with the right message at the right time across platforms. As an advertiser, agency or publisher, how can you adapt your strategy to enable short-term and long-term success for your...
Even during a crisis like the novel coronavirus (COVID-19) pandemic, businesses need to consider strategic plans and continue to invest in their brands. Continuing to invest in advertising will help set your company up for success when life eventually settles into a new normal.
Faced with uncertainty about the future, many companies are responding by trying to freeze all activity, from hiring to marketing. But stopping and cutting all activity can only persist for so long without dramatic downstream effects. Adaptation will be the key to survival.