Insights

Coming To A Gas Pump Near You TV

The Associated Press reported Tuesday that the number of televisions mounted atop gas pumps have skyrocketed since their introduction in 2006.  Programming at the pumps varies by location and TV provider, but all offer heavy rotations of 15-second ads. The story cited a recent study by Gas...

Nielsen Ahead of the Product Placement Curve

On Monday, the Los Angeles Times ran a feature on television product placement and Nielsen’s efforts to measure this fast growing new segment of the advertising industry.   The story focused on Nielsen’s Product Placement Service, which tracks product placement occurrences, and...

Nielsen IAG Ranks Most Liked, Most Recalled TV Ads

Taco Bell’s Fruista Freeze spot, which features a giant talking turtle, topped Nielsen IAG’s list of the 10 most-liked new TV ads featured in Advertising Age on Wednesday.  The Ad Age list also ranked the 10 most-recalled ads for the four-week period from May 19 to June 15, 2008. ...

Nielsen Data Reveals Ad Spending Is Flat

Nielsen Monitor-Plus, the competitive advertising information service of The Nielsen Company, recently revealed that advertising spending for the first quarter of 2008 remained essentially flat compared to the same period last year, according to preliminary figures. Advertising was mixed across...