Finding the right fit for on-air talent—whether it be for a new television ad creative or as a replacement host of a hot morning talk show—is a tough job for talent decision makers these days. However, pinpointing the best personality to attract the right audience can drive big results.
A strong ad that builds emotional and behavioral connections with consumers will not only help drive sales for the brand, but can also drive long-term brand loyalty and equity down the road.
The rise of video-on-demand (VOD) programming choices is not only a great benefit to viewers—it also opens more opportunities for advertisers and content creators to reach them.
It’s somewhat natural for consumers to be skeptical about advertising, but when it comes to paid advertising across traditional and digital media, Canadians have a higher level of distrust than their U.S. counterparts. In fact, Canadian online respondents in Nielsen’s most recent Global Trust...
To gauge effectiveness, Utah’s Ken Garff Auto Group used Nielsen Campaign Effect to measure whether car buyers and leasers who tuned in to one of its ads on TV or the radio were more engaged than consumers who had not heard or seen the ad.
While we can’t infer industry-wide implications on the effectiveness of sex appeal in advertising, Carl’s Jr’s data provides valuable insights into how components of a creative can resonate with different consumer groups in different ways.
According to preliminary results from Nielsen, the telecast of Super Bowl 50 on CBS, which ran from 6:39 ET p.m. to 10:21 ET p.m., drew an average audience of about 111.9 million viewers who tuned in to watch the Denver Broncos battle the Carolina Panthers.
For marketers, Super Bowl Sunday is one of the most influential days of the year. So what makes the big game so super? We’re glad you asked.
Before any candidate can claim victory in November's elections, they need to reach voters with the right message during the right TV program.
A lot can be said about being in the right place at the right time, and a recent Nielsen study found that common axiom is especially true when it comes to advertising effectiveness.