Insights

Canadian Trust in Digital Advertising Still Has a Long Way to Go

It’s somewhat natural for consumers to be skeptical about advertising, but when it comes to paid advertising across traditional and digital media, Canadians have a higher level of distrust than their U.S. counterparts. In fact, Canadian online respondents in Nielsen’s most recent Global Trust...

Case Study: Local Broadcast Campaign Drives Auto Engagement

To gauge effectiveness, Utah’s Ken Garff Auto Group used Nielsen Campaign Effect to measure whether car buyers and leasers who tuned in to one of its ads on TV or the radio were more engaged than consumers who had not heard or seen the ad.

Case Study: Using Sex to Sell

While we can’t infer industry-wide implications on the effectiveness of sex appeal in advertising, Carl’s Jr’s data provides valuable insights into how components of a creative can resonate with different consumer groups in different ways.

Webinar: Increasing Local Television Advertising Effectiveness

This webinar shares three simple suggestions to increase your local television advertising effectiveness. In addition, we examine how to evaluate audiences to obtain maximum buyer reach, the role of audience buying power and how to select dayparts and programming that deliver.