In an ever-changing environment in which Asian Americans are having a greater influence in the marketplace, a recent study by Nielsen examined the engagement and impact of Asian American actors among Asian Americans as well as the general population.
Fifty-four percent of Spanish language TV campaigns perform in line with or ahead of English language campaigns. But while many Spanish-language ads perform in line with market averages, there’s plenty of room for improvement.
Driving strong ROI from Spanish-language advertising is obtainable, and our research points to some key tips that can help advertisers achieve strong outcomes more consistently.
In a crowded advertising space, it is imperative for retailers, and mass merchandisers in particular, to reach consumers and get the best bang for their advertising buck during the holiday season.
From the American Revolution to the present day, women have always played a crucial role in the U.S. military. And with legislation expanding women's roles and numbers, retailers have the opportunity to meet this growing group's unique needs.
While we can’t infer industry-wide implications on the effectiveness of sex appeal in advertising, Carl’s Jr’s data provides valuable insights into how components of a creative can resonate with different consumer groups in different ways.
It’s no secret that emotions are central to advertising. They’re at the heart of the relationship we have with brands. They drive our nonconscious decisions and play a major role in our conscious decisions, too.
A lot can be said about being in the right place at the right time, and a recent Nielsen study found that common axiom is especially true when it comes to advertising effectiveness.
These days, students seem to have more choices than ever—be it for backpacks, footwear or tech. And that means advertisers have their own homework cut out for them if they want their ads to stand out and generate scholarly returns. So what puts an ad at the front of the school bus?
Hispanics in the U.S. have a current spending power of about $1.4 trillion, so it comes as no surprise that marketers and advertisers are engaging them through Spanish language ads. But which ones are resonating? In the first half of 2015, the top ads leveraged similar themes, including a focus on...