An estimated 32.2 million people tuned in to watch the final night of the 2016 Republican National Convention on Thursday, July 21.
An estimated 23.4 million people tuned in to watch the third night of the 2016 Republican National Convention on Wednesday, July 20.
An estimated 19.8 million people tuned in to watch the second night of the 2016 Republican National Convention on Tuesday, July 19.
An estimated 23.4 million people tuned in to watch the opening night of the 2016 Republican National Convention on Monday, July 18.
Wall Street is concerned that increasing numbers of cable subscribers are cord-cutting and investors are worried that media companies aren’t earning enough from SVOD platforms to compensate. So do the worries have merit?
David Brandt and Dr. Robert Heath highlight Creative Evaluation insights and how they can be applied to iconic ads such as those that aired in the Super Bowl. Memorability matters, but how did these ads actually resonate with consumers?
The Super Bowl has become a national holiday of sorts, characterized by beer, Buffalo wings and boisterous parties. So have we gotten carried away with ourselves to the point where watching the game has become secondary to the party? According to a recent Nielsen analysis, we have not.
On Tuesday, Jan. 20, 2015, President Barack Obama delivered his annual State of the Union address. The address was carried live from 9:00 p.m. to 10:15 p.m. on 13 networks and tape-delayed on Univision. The sum of the average audience for those networks was 31.7 million viewers with a combined...
Nielsen recently announced new investments in our core media measurement panels in the U.S., including expansion in many local markets and the introduction of mobile measurement in our national people meter (NPM) panel. People have asked me why we’d do this, in a world that is increasingly...