COVID-19: Key questions all marketers should be asking
Staying put is what’s best for reducing the spread of the COVID-19, but home bound consumers are having an immediate impact on brands. Marketers now have to reduce spending while continuing to engage buyers. How can businesses support their brands and make money in such uncharted waters?
From 0 to 200: Virtual NASCAR Takes Over Esports Amid Sports Blackout
On Sunday, March 22, NASCAR broke new ground by holding the first ever eNASCAR iRacing Pro Invitational Series race, putting actual NASCAR drivers into simulators for a virtual competition that aired live on FOX Sports 1. Drivers—including Jimmie Johnson, Denny Hamlin and the recently retired...
In the ‘New Normal’ of COVID-19, Local TV News Proves to Be the Medium of Choice for News and Information
As concerns and restrictions around COVID-19 heighten in the U.S., consumers are gravitating to local news outlets to stay informed about the impact of the pandemic on their communities.
Staying PUT: Consumers Forced Indoors During Crisis Spend More Time On Media
Regardless of whether you call it social distancing, quarantining or retreating to a safe place, heading home amid concerns about the novel coronavirus (COVID-19) is bound to affect media consumption habits. In fact, staying put in our homes can lead to almost a 60% increase in the amount of...
Which Consumer Attitudes Will Shape the Streaming Wars?
Content creators and platforms battling for audiences will be happy to know that consumers are willing to crown multiple champions. According to a special Streaming Wars edition of the Nielsen Total Audience Report, which serves as the industry’s premiere source of media truth across platforms,...
The 5 New Must-Dos of Marketing
Digital channels now capture over half of all advertising spending in the U.S. Understanding that marketing has changed doesn’t mean you know how to navigate the new landscape or what others in the field are doing to keep up.
Multicultural Influences are Shifting American Appetites During the Super Bowl (and Beyond)
What’s on tap for your Super Bowl party this year? While potato skins, pizza, cheese sticks and American lager have a long-standing history with the big game, the growing Latinx* influence across the U.S. is inspiring many American football fans to swap their traditional fare for imported beer...
The Database: A Step Toward Widespread Addressable Ads on Linear TV
On this special episode, recorded at CES, Kelly Abcarian, General Manager for Nielsen’s Advanced Video Advertising Group, and Dan Callahan, SVP of Data Strategy and Innovation at FOX, talk about what the beta release of Nielsen’s Addressable TV platform means for the industry, as well as what...
Tops of 2019: Television
As another decade of television becomes part of history, the definition of “TV” has never been so hard to pin down, and that’s something we’ll continue to see in the years ahead. In the chase for eyeballs, however, one thing, and one thing alone, will win the TV audience: good content.
Tops of 2019: Social TV
2019 was a significant year for TV and social — from an explosion of OTT offerings to the social platforms’ experimentation in hiding “likes” and “replies,” it’s now more important than ever to measure the impact of social TV.