Insights

Being seen on screen 2021

According to our latest Diverse Intelligence Series report, Nielsen data for the 2020-2021 TV season shows that among the top 1,500 programs in the U.S. (across broadcast, cable, and streaming), 78% have some presence of racial, ethnic, gender or sexual orientation diversity. 

Five factors shaping the future of sports marketing

Looking ahead to 2022 and beyond, Nielsen Sports has identified five areas of focus for marketers. Download Five Factors Shaping the Future of Sports Marketing to learn how to engage audiences and support your brand.