This edition of the Nielsen Local Watch Report takes a deeper look at TV news viewing across various entities and how they have grown, particularly local news.
The time Americans spend watching TV news has been rising since the fall of last year, and it peaked at just under nine-and-a-half hours each week in April of this year—the height of the stay-at-home period in the U.S. Younger generations are driving the growth of news consumption.
While total media consumption has largely normalized since the peaks we saw in March and April, the massive streaming enablement during that period has brought streaming to the forefront of the media landscape.
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An array of new streaming platforms and services—many of which are ad-supported—are rapidly entering the race and attracting increased engagement along the way.
In addition to driving increased streaming, COVID-19 is having a significant impact on local news reliance and consumption.
Despite the challenges and adjustments that working from home involves, such as toddlers, animals, potentially sharing tight quarters with others, most Americans enjoy the convenience, still feel engaged with their roles and believe it makes it easier to strike a work-life balance.
Watch the on-demand webinar to explore findings from the August 2020 edition of Nielsen's Total Audience Report: Special Work From Home Edition.
Nielsen National Television Household Universe Estimates for the 2020-2021 TV season increased to 121 million TV homes, up from 2019.
According to the Nielsen Remote Workers Consumer Survey, work-from-home consumers are enjoying the change in their daily work routines. And to no surprise, the new normal includes a heavy dose of media consumption.