Given that SVOD content is free of advertising, product placements and branded integrations provide advertisers and agencies with a modern way to integrate brands into the burgeoning streaming realm while simultaneously gaining incremental reach.
Without a doubt, the pandemic amplified changes in media consumption behavior, but many of the changes were underway when consumers began to quarantine in mid March 2020.
Learn about smart marketing and advertising strategies for brands of all sizes to meet the escalating pressure to drive return on investment.
While the comedy genre is always popular, comedy viewing over the past year highlights a resurgence of nostalgia comedy programming, particularly shows featuring diverse leads and cast members.
In this Diverse Intelligence Series report, we show where key opportunities lie and how overlooking “women of a certain age” means undervaluing not only their influence in society, but ultimately your own brand’s potential.
Media representation plays an important role in learning—and unlearning—racist stereotypes that harm Asian Americans. It’s time that on-screen content about Asian Americans reflect more of their lives and diverse contributions.
In addition to providing incremental reach, product placements and branded integrations in SVOD programming provide advertisers and agencies with a modern way to integrate brands into the burgeoning streaming realm.
SVOD viewers tend to be light viewers of traditional TV. This is important for a number of reasons, but for brands, it means that advertising on traditional channels like linear TV doesn’t provide comprehensive reach.
An analysis of data from Nielsen Sports Sponsorglobe found that Chinese brands will be responsible for one-third of all growth in the global sponsorship market over the next decade.
Although Asian Americans are the fastest-growing population in America, they have a low share of screen across all television programming. The industry can do more to bring authentic stories and depictions to our living rooms.