The 30-Second Ad Opens Opportunity for Measuring Brand Integrations in SVOD Programs
Given that SVOD content is free of advertising, product placements and branded integrations provide advertisers and agencies with a modern way to integrate brands into the burgeoning streaming realm while simultaneously gaining incremental reach.
Understanding Consumer Trends and Panel Integrity During the Time of COVID-19
Without a doubt, the pandemic amplified changes in media consumption behavior, but many of the changes were underway when consumers began to quarantine in mid March 2020.
Nielsen Annual Marketing Report: Era of Adaptation
Learn about smart marketing and advertising strategies for brands of all sizes to meet the escalating pressure to drive return on investment.
LOL: Amid Uncertain Times, Consumers Take Comfort in Nostalgic Comedy Shows
While the comedy genre is always popular, comedy viewing over the past year highlights a resurgence of nostalgia comedy programming, particularly shows featuring diverse leads and cast members.
Shattering Stereotypes: How Today’s Women Over 50 are Redefining What’s Possible On-screen, at Work, and at Home
In this Diverse Intelligence Series report, we show where key opportunities lie and how overlooking “women of a certain age” means undervaluing not only their influence in society, but ultimately your own brand’s potential.
What You See Isn’t What You Get: The Role of Media in Anti-Asian Racism
Media representation plays an important role in learning—and unlearning—racist stereotypes that harm Asian Americans. It’s time that on-screen content about Asian Americans reflect more of their lives and diverse contributions.
Branded Integrations Come of Age in a Streaming World
In addition to providing incremental reach, product placements and branded integrations in SVOD programming provide advertisers and agencies with a modern way to integrate brands into the burgeoning streaming realm.
Branded Integrations in SVOD Content are Reaching Unique TV Audiences
SVOD viewers tend to be light viewers of traditional TV. This is important for a number of reasons, but for brands, it means that advertising on traditional channels like linear TV doesn’t provide comprehensive reach.
Global Sports Sponsorships are Shifting East and Growing into New Categories
An analysis of data from Nielsen Sports Sponsorglobe found that Chinese brands will be responsible for one-third of all growth in the global sponsorship market over the next decade.
Celebrating Lunar New Year: Filling Up on Food, Family and Content
Although Asian Americans are the fastest-growing population in America, they have a low share of screen across all television programming. The industry can do more to bring authentic stories and depictions to our living rooms.