The fragmentation of audience time can present challenges for marketers, but when they have a clear understanding of channel usage, they’re better positioned to balance their spending for optimal returns.
This report looks at how LGBTQ+ adults in nine countries perceive inclusion on various media platforms and advertising, LGBTQ+ visibility in media and how to improve inclusion of LGBTQ+ people in advertising and content.
Much like many activities, television viewing has historical norms, many of which are driven by the calendar. The growth of streaming, however, continues to change history, as streaming viewership hit yet another new high in May 2022.
To better understand the impact of new streaming releases, we dove into the viewing data for Netflix’s Stranger Things Season 4 and episodes 1 and 2 of Disney+’s Obi-Wan Kenobi both released this weekend.
An increase in AANHPI representation is bringing multi-generational households together for a shared content experience.
Audiences in OTA homes now watch more streaming content than audiences in homes with cable or satellite programming.
The UEFA Champions League Final isn't just a fan favorite; sports are a huge draw for media buyers and the payoffs for rights holders are rising.
This is the first time streaming has eclipsed 30% of total TV usage. The increased share was backed by almost the same volume of streaming as in March, despite a 2.1% dip in total TV viewing, which is seasonally reflective of usage at the start of spring.
There is no mistaking the value of RPD and ACR, as they provide scale to measurement, but we know they were never intended to be used for measurement. Big data is reflective of devices, not of actual people.
As engagement with digital channels continues to rise, understanding the consumers behind those engagements is essential for matching the right message with the right audience.