Paving Our Path Forward: Innovating Linear Ad Delivery for the Future, Now!
When most consumers think about their media consumption, they’re quick to recall their favorite TV program, a new video game they’re into or the last Netflix original they saw. Rarely—if ever—do ads enter the conversation. This isn’t surprising, but it undersells the significance that ads...
COVID-19: Tracking the Impact on Media Consumption
As COVID-19 sweeps the globe, consumers are dramatically changing their purchase and media behaviors. Nielsen is tracking these changes and establishing navigation beacons for companies trying to understand the changes and plan for what comes next.
Connected TV Usage Remains Above Pre-COVID-19 Levels as Traditional TV Viewing Normalizes
As states ease shelter-in-place orders and allow businesses to re-open, traditional TV usage is normalizing while CTV usage remains well above pre-COVID-19 levels.
Local Spot TV Advertising is on the Upswing as States Begin to Re-Open
A new analysis indicates that spot advertising in local markets appears to be starting to turn the corner after declining in some areas by as much as 35% at the end of March.
A Pandemic Dilemma: Stop Advertising or Maintain Brand Equity Through a Cause
Consider this: Advertising cuts could mean an extended recovery period for the media market. Brands that go totally dark for the rest of 2020 could be facing revenue declines of up to 11% in 2021.
Marketers, It’s Time to Engage Asian American Consumers
Today, more than ever, marketers are relying on digital platforms to sell their products. As early digital adopters, Asian American consumers can help deliver an immediate sales boost for those digitally savvy brands who make the effort to target them where they are.
Engaging Asian American Consumers at The Dawn of a New Decade
This report explores Asian American consumer behaviors that are setting the pace for two important industry trends: First, the media platforms that are winning amid the streaming wars and the content that is capturing their attention. Second is the gaming industry, which is breaking boundaries as...
Kids and Teens Drive Daytime TV Viewing and Streaming Increases During COVID-19
TV makes a pretty good babysitter for homebound kids. Now several weeks into the novel coronavirus (COVID-19) shutdown in the U.S., a clearer picture is emerging around how “shelter-in-place” orders are affecting the daily lives of American families in local cities across the...
Quarantined Consumers Are Staying Connected With TV and Social Media
Marketers are adapting to a new world of TV advertising in the midst of COVID-19. With consumers staying home and TV consumption at a high, we look to highly engaged social media communities to discover what TV audiences are tuning in to in response to disruptions in regular TV programming. Here we...
Streaming Consumption Rises In U.S. Markets with Early Stay-at-Home Orders During COVID-19
In March 2020, most states across the U.S. implemented stay-at-home orders as concerns about the novel coronavirus (COVID-19) pandemic swept across the country. And many Americans stuck at home turned to streaming content to fill their time. New Nielsen data shows that streaming trends varied...