Digital channels now capture over half of all advertising spending in the U.S. Understanding that marketing has changed doesn’t mean you know how to navigate the new landscape or what others in the field are doing to keep up.
What’s on tap for your Super Bowl party this year? While potato skins, pizza, cheese sticks and American lager have a long-standing history with the big game, the growing Latinx* influence across the U.S. is inspiring many American football fans to swap their traditional fare for imported beer...
On this special episode, recorded at CES, Kelly Abcarian, General Manager for Nielsen’s Advanced Video Advertising Group, and Dan Callahan, SVP of Data Strategy and Innovation at FOX, talk about what the beta release of Nielsen’s Addressable TV platform means for the industry, as well as what...
As another decade of television becomes part of history, the definition of “TV” has never been so hard to pin down, and that’s something we’ll continue to see in the years ahead. In the chase for eyeballs, however, one thing, and one thing alone, will win the TV audience: good content.
2019 was a significant year for TV and social — from an explosion of OTT offerings to the social platforms’ experimentation in hiding “likes” and “replies,” it’s now more important than ever to measure the impact of social TV.
Despite the countless responsibilities and challenges that women have in a given week, they’re voracious consumers of media. In an average week, the 156+ million women in the U.S. consume 73 hours of media—that’s five more hours of media than men.
This special episode, recorded during Advertising Week, focuses on addressable advertising and how the media industry can use it and other approaches to best reach the audiences they seek to engage with—particularly women.
With more content today than most of us know what to do with, what defines a hit is undoubtedly different than 20 or 30 years ago. But HOW we define a hit is perhaps more important.
With new digital devices and platforms fragmenting audiences, consumers have found power through their choices and voices. The media industry needs to look carefully at whose voices they listen to and communicate with in order to create the most empowering and engaging content. It’s not just the...
African Americans are powerful consumers, wielding $1.3 trillion in annual buying power. These consumers' path to purchase is non-linear and technologically driven.