Insights

The State Of The Video Gamer Suitable For All Ages

Video games are attracting more people than ever.  Traditionally the realm of younger males, gaming has grown increasingly popular among women, older players and other demographic groups.  And while the weak economy has had an effect on many forms of entertainment, video games have shown an...

Playstation 2, World Of Warcraft, Most Played In January

Nielsen Games released its January 2009 data for top console usage and PC game titles with Playstation 2 and the role-playing game World Of Warcraft topping their respective lists. Rank Console Usage Minutes % 1 PlayStation 2 23.7 2 Wii 20.7 3 Xbox 360 18.2 4 PlayStation 3 9.0 5 Xbox 7.9 6 GameCube...

Every Gaming System Has Its Fans, But Women Like Wii

The choice of which gaming system to buy can be difficult: Wii, Xbox 360 and PS3 all have their pros and cons.  But according to recent metered usage data from Nielsen, each console tends to appeal to different demographic groups. “All three of the consoles have their...

Zynga One to Watch in 2009

Chuck Schilling Zynga is to Facebook as Clownfish Is to Sea Anemones Social Networking is all the craze and Online Games are the guilty pleasure of almost half (46%) of all active web users, so it was only a matter of time before someone put the two together. Zynga, only a year old, focuses...

Tops In 2008 Top Game Consoles, PC And Mobile Games

Nielsen has issued a year-end look at the most popular trends among Americans during 2008, covering everything from the top TV programs to the most popular consumer packaged goods. Sony’s Playstation 2 was the top game console of 2008, claiming 31.7% of all measured console minutes,...

Video Game Ads Boost Brand Awareness — And Sales

Ads in video games may be more effective than previously assumed, Mediaweek reported Monday.  According to a new study by Nielsen Games, more than one-third (36%) of gamers bought, talked about, or sought information about a product after seeing it advertised in a video game. Coke, Nike,...

Top Video Game Consoles July 2008

RANK CONSOLE USAGE MINUTES % * 1 PlayStation 2 31.5 2 Xbox 360 16.8 3 Wii 15.0 4 Xbox 8.7 5 PlayStation 3 7.8 6 GameCube 4.0 7 Other** 16.2 Source: The Nielsen Company (July 1, 2008 – July 31, 2008) *Usage Minutes % is the percent of all measured console minutes. **”Other”...

Top PC Game Titles July 2008

RANK GAME TITLE PUBLISHER AU% * AVERAGE MINUTES PLAYED PER WEEK TMP% ** 1 World of Warcraft Blizzard Entertainment 0.871 892 18.058 2 Call of Duty 4: Modern Warfare Activision 0.213 560 4.431 3 Diablo II Blizzard Entertainment 0.150 359 3.109 4 Halo: Combat Evolved Microsoft Game Studios 0.135 367...

Grand Theft Auto Fans Show Strong Brand Loyalty

Rockstar Games’ “Grand Theft Auto IV” is one of the strongest brands in recent video game history, according to a new study by Nielsen. In general, awareness of the “Grand Theft Auto” brand is significant, compared with games such as Microsoft’s “Halo...

iPhone May Take Cell-Phone Gaming Mainstream

TIME reported Monday that the iPhone may provide the burgeoning cell-phone gaming market with just the boost it needs to establish itself as a portable gaming mainstay. Currently, millions of Americans play games on the portable Nintendo DS and Sony PSP every day — but, the story noted,...