Tops of 2016: Video Games
There was a lot for gamers to be excited about in 2016 in terms of new video game releases. Call of Duty, Gears of War 4, FIFA, Final Fantasy and Mario were just a few of the franchises that introduced new games for anxious consumers this year.
How Brands and Sports Leagues are Scoring Points With eSports Fans
Professional competitive video gaming continues to rapidly gain popularity among fans in the U.S. eSports has also gained the attention of many sports leagues, teams, owners and even players—both as a formidable threat and a potentially lucrative complement to the sports status quo.
Long-Term Mobile Game Success: Beyond Awareness and Adoption
As commendable as it is for a mobile game to break into the top download charts, maintaining a top spot is a far greater achievement that few ever achieve.
Holiday 2016: The Most Anticipated Video Games
The holiday season delivers joy in a wide variety of ways…family gatherings, fellowship, delectable meals, the spirit of giving…and lots of new video games. So what’s topping gamers’ wish lists this year?
Finding (and Acting on) the White Spaces in Mobile Gaming
There’s no doubt that the mobile games market is growing—even before the debut of Pokemon Go. Not only are more people playing on smartphones and tablets, but they’re dedicating increasingly more time and money as well.
Attention! That’s the Secret to Mobile Game Success
In the over-saturated mobile games market, publishers are increasingly willing to pay to get their titles in front of eager players. So in that regard, awareness becomes the baseline for success at every subsequent step toward a final purchase.
Gaming Gone Global: Keeping Tabs on Worldwide Trends
It’s now 2016, and gaming has firmly moved out of the basement and into the living room–and beyond. In fact, more than half of the population in the world’s industrialized countries now identifies as gamers, which has brought a tidal wave of change across the way many of us spend our free...
Success in the Mobile Gaming Market Can Be Explainable and Predictable
In the ever-changing mobile games market, it can often seem like success is unpredictable. As a result, many publishers flood the market with titles and evaluate from there. The good news, however, is that the potential strengths and weaknesses of a mobile game are measurable before a title goes to...
Mobile, eSports and VR Expand and Increase Engagement
Not only have mobile gaming apps expanded the gaming landscape, but the growing popularity of eSports and the introduction of virtual/augmented reality devices to the category are making gamers even more of an interesting and attractive market.
Tops of 2015: Video Games
There was a lot for gamers to be excited about in 2015 in terms of new video game releases. Looking back over the course of the year, there were four multi-platform titles that gamers were clamoring for the most at launch.