Console Upgrades Continue to Drive Interest for U.S. Video Gamers
Change is inevitable, and nowhere is that more so than in video games, where transformation can happen in the blink of an eye, thanks to the velocity inherent in digital media.
The Truth is Out There: Knowing the Real Addressable Universe Is Crucial to TV Buys
In order for agencies to accurately plan and execute media campaigns beyond age and gender--and for media owners to appropriately value these advanced demographics--it's crucial to know how many of these people there actually are.
Streamer Things: Internet-Enabled TV Connected Devices Found in Nearly 60 Percent of U.S. TV Homes
Never have viewers had so many options to connect to streaming content on their television set. Whether it be an enabled multimedia device, game console, or smart TV, nearly 70 million TV households in the U.S. have access to at least one.
Holiday 2017: The Most Anticipated Video Games
Regardless of which holidays gamers observe, this festive season has a way of uniting gamers with one common reason to celebrate—there are many great video games to play. While hit games aren’t exclusive to the latter months of the year, it is during this time that consumers are typically...
The Esports Playbook: Maximizing Investment By Understanding the Fans
This study of esports fans in the U.S., U.K., France and Germany provides a deep dive into the esports audience.
Power Up: How Brands are Getting their Game on in Esports
What do energy drinks, luxury automobiles and razors have in common? They’re all products prominently featured in esports tournaments, and they’re among the first non-endemic brand categories to get involved in competitive video gaming sponsorship.
Virtual Reality Has Real Appeal Among U.S. Gamers
With the success of Resident Evil 7: Biohazard, VR devices are proving to offer more immersive experiences as well as entertainment for onlookers—as proven by the countless online videos of VR reactions being shared on social media.
8.5 Generation Consoles Level Up the U.S Video Game Industry
From a content perspective, the storylines from the U.S. video game industry were nothing short of compelling last year, with subjects ranging from the first-person shooter excitement of Overwatch to the location-based augmented reality phenomenon Pokémon Go.
U.S. Games 360 Report: 2017
For the eighth year in a row, Nielsen has conductive extensive research into how Americans feel about—and consume—gaming. This report is the result of our latest study.
Mom Genes: Looking at the Media DNA of Working and Stay-At-Home Mothers
Teenagers beware–mothers are finding new ways to share your baby pictures. Evolving technology is being adopted, consumed and leveraged in different ways by a variety of groups, including the women who serve as backbones for their families.