Insights

Americans Watching More TV Than Ever; Web and Mobile Video Up too

Americans may choose to consume video on the “best screen available,” yet traditional TV remains the screen of choice. The recent results of Nielsen’s Three Screen Report – a quarterly analysis from Nielsen’s Anywhere Anytime Media Measurement initiative (A2/M2)...

YouTube Leads Video Streams as Hulu Grows 490% from Last Year

YouTube continued to rank as the No. 1 video Web brand with 5.5 billion total streams in April. Meanwhile, Hulu continued its explosive growth trajectory, increasing 490 percent in total streams year-over-year, from 63.2 million in April 2008 to 373.3 million in April 2009, making it the fastest...

Fewer than 3% of U.S. Homes Unready for Digital TV Transition

3.3 million or 2.9% of U.S. TV households remain completely unready for the transition to all digital broadcast that will take place on June 12, 2009. That is an improvement more than 200,000 households in two weeks with just over four weeks until the transition. Read Nielsen’s complete media...

3.1% of U.S. Homes Still Unready for Digital Transition

With seven weeks remaining until the transition to digital television, 3.5 million or 3.1% of U.S. TV households remain completely unready for the June 12 switch according to Nielsen.  The figure is an improvement of more than 100,000 households in the two weeks since the last update. Hispanic...

Wolverine Claws Its Way Up Video Game Survey

The much anticipated X-Men Origins: Wolverine hits movie theatres this weekend, marking the fourth installment in the running series of X-Men movies. The theatrical debut coincides with the release of the video game based on the movie, just as was done in 2006 with the third movie X-Men: The Last...

Engaging The Public Video Viewing Up At WhiteHouse.gov

From the moment President Obama began his race for the White House, he became known as the candidate who understood and knew how to use the Web.  Since being elected, he has continued to use the Internet as a vehicle for connecting with people. One of the first acts of the new administration was to

Halo Wars Rules in Latest Video Game Purchase Interest

With several high profile games released in the past few months, chalk one up for Halo Wars.  According to Nielsen’s weekly Video Game Tracking survey, the title generated the highest definite purchase interest among games in the week of their release for any title released through April 18...

DTV Readiness Improves By 200K Homes In Early April

3.6 million or 3.2% of U.S. TV households remain completely unready for the transition to all digital broadcast that will take place on June 12, 2009. That is an improvement more than 200,000 households in two weeks with just nine weeks until the transition. % OF HOMES COMPLETELY UNREADY FOR...

March Video Streaming Soars Nearly 40% Compared To Last Year

Nielsen’s analysis of online video viewing habits in March shows that more than 9.6 billion streams were viewed by an estimated 130 million web users. In total streams, the figure represents a nearly 9% jump over the previous month, and 38.8% increase over figures released for March 2008....

610K Homes Get DTV Ready In March – Millions Still Unready

3.8 million or 3.4% of U.S. TV households remain completely unready for the transition to all digital broadcast that will take place on June 12, 2009. That is an improvement more than 260,000 households in just two weeks. An update from the previous two weeks in March showed roughly 350,000 homes...