Insights

Digital TV Readiness Improves In March

More U.S. homes have prepared themselves for the Digital TV transition according to an update from The Nielsen Company. As of March 15, only 3.6 percent of all TV homes remain unready for the June transition to all-digital broadcasting compared to slightly less than 4% at the start of the month....

Mobile Video Viewing Grows 9% In Q4 2008

In Q4 of 2008, 11.2M people watched tv or video on their cellphones according Nielsen, an increase of 9% over the previous quarter. The report tracks usage by demographics, types of content viewed,  engagement, devices used and more. The number of mobile video subscribers grew overall as well to...

DTV Readiness Update 4.4% Of U.S. Households Still Unprepared

More than 5 million U.S. households – or 4.4 percent of all homes — are not ready for the upcoming transition to all-digital broadcasting and would be unable to receive any television programming at all if the transition occurred today, The Nielsen Company reported today.  This is an...

DTV Readiness Update 5.1% Of U.S. Households Still Unprepared

More than 5.8 million U.S. households — or 5.1 percent of all homes — are not ready for the upcoming transition to all-digital broadcasting, according to Nielsen.  The Albuquerque – Santa Fe market continues to be the least prepared, with more than 12 percent of households...

Special How Nielsen Prepared For The Digital Transition

Susan Whiting, Vice Chair, Nielsen In 2005, Congress mandated that television stations switch from analog to digital signals in 2009. The purpose of this switch was to increase the efficient use of the spectrum, to expand consumer choice for video programming, and to increase the amount of spectrum...

6.5 Million U.S. Homes Unready For Digital TV Transition

According to Nielsen, more than 6.5 million U.S. households – or 5.7 percent of all homes — are not ready for the upcoming transition to all-digital broadcasting and would be unable to receive any television programming at all if the transition occurred today. This is an improvement of...

Nielsen Executives Discuss The DTV Transition

As Americans prepare for the shift to digital television, Nielsen has been at the forefront of tracking the public’s readiness for the change.  As the February 17 transition approaches, new attention has been focused on the sizeable number of people, particularly from minority communities,...

Mobile Video Despite Uptick, Still Room For Growth In U.S.

Nielsen has released a new white paper on mobile video use, as reported in Nielsen’s “Consumer Insight” online newsletter.  Details from the report include: -Each month, 10.3 million U.S. mobile phone subscribers access video content via their phones — up 14% from 2007...

Tuned-In…To Your Hand

An old idea, renewed Back in 1966, Popular Mechanics reported that a portable television would be launched under a “famous maker’s label” by year’s end. Later that year, Motorola—a name not distant from the world of mobile video today—demonstrated to the world a remarkably small...

Holiday Moviegoers Flock To Marley & Me

U.S. Box office earnings over the weekend following the Christmas holiday reached $169.9 million — up 120% over the prior weekend ($77.4 million), but down by 27% compared to the same weekend a year ago ($232.9 million), Nielsen reported Monday. Twentieth Century Fox’s “Marley...